14 Best Free Link Building Tools to Help You Build Backlinks - uSERP (2024)

Last updated: Feb 17, 2022

Google is constantly updating its ranking algorithm to deliver relevant results. But one signal continues to have a strong impact on rankings — link building.

External backlinks from other sites act as a vote of confidence. All other factors equal, a site that has more backlinks will outrank a site with no backlinks.

Now, that doesn’t mean you can spam your site with backlinks and rise to the top. You need links from relevant and trustworthy sites to build your authority.

The good news is there are plenty of tools you can use to develop a link-building strategy, from analyzing your competitors’ link profile to conducting outreach, monitoring existing backlinks, and more.

Are you looking to get a successful link-building campaign off the ground?

Then you’re in the right place. In this article, we’ll give an in-depth look at the top free link building tools.

Top 14 Free Link Building Tools

There’s no shortage of link building tools on the market, but choosing the right one for your business isn’t easy.

Here’s a list of free tools you can use to aid your white hat link building strategy.

1. Majestic SEO For Monitoring Backlinks

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Majestic SEO is a popular link building tool. It offers an extensive “Link Intelligence” database by crawling and mapping the web.

How it Works

Majestic SEO offers two indexes: Fresh Index and Historic Index.

The Fresh Index contains a list of pages and links that it has found in the past 120 days. It also includes any links that you might have lost in that period. This is useful for understanding how link building campaigns affect your immediate rankings.

The Historic Index is a massive database that spans the last five years and contains trillions of unique URLs. This lets you measure your site’s SEO performance over time.

Registering for a free plan does give you limited access to some of its features. But you can still view important metrics like external backlinks, referring domains, and more.

Trust Flow is a metric that displays the quality of links that point to a URL, while Citation Flow represents the quantity of links that point to a site. (Both are available in the free plan.)

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One way to use Majestic SEO is to view the Trust Flow and Citation Flow of sites that are ranking on the first page for a target keyword. This can give you a better idea of how easy or difficult it is to rank.

Majestic SEO Pricing

If you’re looking for features and metrics beyond what’s available in the free plan, you can upgrade to a paid plan, too.

The Lite plan starts at $49.99 a month and goes up to $399.99 for the API plan (ideal for developers and agencies).

Here’s an overview of the plans that Majestic SEO offers:

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Note that you can also save when you choose an annual plan.

2. Respona

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Respona is an all-in-one blogger outreach platform outfitted with all of the necessary tools to set up and launch an email campaign of any kind, be it for link building, digital PR, marketing, or even sales.

How it Works

It’s integrated with Google, and popular SEO tools such as Ahrefs and Semrush for streamlined prospecting, and pulls metrics such as domain rating and organic traffic.

A powerful email finder is also included, making it extremely easy to find the right person’s contact information on auto-pilot.

Respona’s intuitive interface guides you through every step of creating and launching your outreach campaigns, keeps track of your performance, and also the status of your conversations with each prospect.

The tool will be especially useful to link builders, as it was initially used to help Visme scale their link building outreach efforts, helping the website gain over 3 million organic visitors a month.

  • Automated email finder/verifier
  • Drip email sequences
  • Great for prospecting link opportunities
  • Deep personalization
  • Built-in analytics and reporting
  • Email health reports
  • Integration with popular SEO tools
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Respona pricing

Respona offers a 7-day free trial and two base plans: Starter ($99/month) and Unlimited ($499/month):

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With the Starter plan, you will be getting one sender email to connect, as well as 5000 monthly email lookup credits.

As the name suggests, the Unlimited plan gets you unlimited sender emails and credits. Both plans get you access to all of the features.

Custom plans to suit your specific needs are also available.

3. Hunter.io For Finding Emails

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Hunter.io is a tool that makes it easy for you to find email addresses.

How it Works

Conducting outreach is one of the most important aspects of link building and PR. The process involves reaching out to webmasters and requesting an inbound link back to your site.

But a common challenge with an outreach email campaign is finding the right contact information.

If you don’t reach the right person, your email will likely go unread. Complicating matters even further is the fact that companies don’t always list email addresses of their employees.

Hunter.io lets you quickly find email addresses associated with any website. Simply type in the company’s URL to start your search.

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You’ll need to create an account to view the full results and access other features like search filters and CSV downloads.

Another handy feature that Hunter.io offers is email verification (as seen by the green checkmarks above). This tells you that an email is active and in use.

A free account gives you access to 50 free searches a month, but you can always upgrade to a premium plan as you ramp up your outreach emails.

Hunter.io Pricing

Hunter.io offers different plans depending on your needs. If you’re still getting started with outreach for link building, then the free plan is perfect for your needs.

Here’s an overview of the different plans that Hunter.io offers with its email finder tool:

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Note that you can save 30% with a yearly plan.

4. Ahrefs For Finding Broken Links

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Ahrefs offers a suite of powerful SEO tools for keyword research, rank tracking, backlink building, and more. But in this post we’re only going to cover their broken link checker. It’s available for free and you can use it to build quality links to your site.

How it Works

With Ahrefs’ broken backlink checker, you can quickly check for broken inbound and outbound links on your site. Fix any broken links, so you don’t send visitors to a 404 page.

Ahrefs’ broken backlink checker isn’t just limited to your own site. You can also use the tool to check for broken outbound links on sites in your industry.

Simply enter in a URL and the tool will show you a list of broken links.

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If a site is pointing to a resource that no longer exists, you can create something similar and ask that they point to your page instead.

Ahrefs’ broken link checker also lets you run daily, weekly, or monthly crawls to help with your broken link building efforts. You can then export that data to a CSV file and get to work on an outreach campaign.

Ahrefs Pricing

Ahrefs’ link building tool only shows a portion of broken backlinks. You’ll need to subscribe to one of their premium plans to see all the link data. The good news is that you get access to their other tools too.

Here’s a snapshot of Ahrefs’ pricing:

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You can get two months free with a yearly plan.

5. Sitechecker For Monitoring Backlinks and Backlinks Generator

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Backlinks Generator and Backlink Analysis are handy SEO tools from Sitechecker platform that greatly simplify external website promotion. They make it possible to monitor the number and quality of backlinks on your project and competitors’ sites, as well as generate links to landing pages for free can be created easily with the help of landing page creators. It doesn’t require much of your time and can help you get started in no time.

How it works

Backlinks Generator is a tool for getting free links to a page. It automatically builds indexed backlinks from analyzer sites. These projects have a high-quality link profile and a lot of traffic. This allows you to more effectively promote the new site and prevent overspam on projects working in competitive niches.

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Backlinks Generator is especially recommended for newly created projects: it generates the first URLs for landing pages in a few seconds. It is recommended to use the tool with other similar services from Sitechecker: Backlinks Checker to identify links built naturally and Backlinks Tracker to understand which links have the best impact on ranking growth.

Backlink Analysis is a tool for comprehensive analysis of backlinks in different time periods. It also features an analysis of competitors’ link strategies to find methods to improve your positions. This tool collects data from different services, providing the most objective information about the link profiles.

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In the process of studying traffic dynamics and link growth, you can find the most important URLs for a website. Analysis for different periods of time is allowed: from 1 to 12 months. Using historical data from the last year, you can develop your own link building plan.

To use the tool, you just need to collect backlink data from Ahrefs, Semrush, Majestic, Serpstat and download them in one click. Next, select a period and get the analysis data.

Based on this data, you can form your own strategy.

Sitechecker Pricing

Backlink Analysis and Backlinks Generator are included in Sitechecker’s product range and are available on three pricing plans. Pricing starts at $49 per month, with maximum features available starting at $249 per month. You can save a lot by purchasing an annual plan.

Here’s an overview of the plans that Sitechecker offers:

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A free 7-day trial is available, and you can save 20% by switching to an annual plan.

6. MozBar For Analyzing Keywords

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MozBar is a free Chrome extension that lets you conduct backlink research and view metrics right from the search results.

How it Works

MozBar is an SEO tool that’s incredibly easy to use. After installing the extension to your browser, enter in a keyword and you’ll be able to quickly analyze how competitive that keyword is.

The free version has limited features, but you can still view other metrics like Domain Authority and Page Authority.

Domain Authority is a metric that was developed by Moz as a way to measure the strength of an entire site and its ability to rank in the search results. (Websites with a higher Moz Domain Rating correlate with higher rankings on the first page of Google.)

Page Authority is a metric that measures a specific page’s ability to rank in the search results for a keyword. Both metrics range from 0 to 100 with higher scores correlating to better rankings.

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If the search results contain sites with a low Domain Authority, you’ll be able to rank for that keyword with relatively little effort.

Even if the results contain high authority competitors, you can increase your domain authority to compete.

You can also use the Link Explorer feature in the MozBar tool to conduct link research and view other SEO metrics to see how sites on the first page of Google are achieving those rankings.

By conducting a backlink analysis, you’ll have a better idea of what it’ll take to outrank your competitors.

MozBar Pricing

MozBar is a free tool, but most of its features are limited. If you’re looking for additional features like rank tracking and more backlink data, you can also sign up for Moz Pro with the following plans:

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There’s a free 30-day free trial available and you can save 20% by switching to a yearly plan.They just increased pricing in 2023.

7. Whitespark For Finding Local Citations

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Whitespark offers a local citation finder that you can use to track your citations on the web and identify new places you can submit your site.

How it Works

Building citations are a must to rank for local search queries. A local citation is a mention of your name, address, and number on the web. An example would be a profile on a business directory like Yelp or Foursquare.

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With Whitespark’s local citation finder, you can find new local directories on the web where you can submit your site to. You’ll need to create an account to use the tool.

Create a new campaign and add relevant details about your business. The tool will then compile a list of citation sources based on what you entered. Be sure to keep your NAP (name, address, and phone number) consistent with each source you submit to.

Whitespark Pricing

The downside with the free version is that you can only create 1 campaign and you’re limited to 3 daily searches. A lot of the citation sources it compiles is also inaccessible.

Whitespark offers a number of premium plans depending on your needs. These give you extra features like the ability to track citations and get unlimited search results.

Here’s how much Whitespark’s plans cost:

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You can also save on your plan by switching to a yearly subscription. They just increased pricing in 2023.

8. Ubersuggest For Analyzing Backlinks

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Ubersuggest is a keyword research tool that provides tons of keyword suggestions and SEO metrics like search volume, CPC (cost per click), and ranking difficulty.

The tool also includes a free backlink checker that shows who links to you and your competitors.

How it Works

Before you start building links, it’s important to conduct a link analysis of sites that are ranking on the first page. This will give you a better idea of what it’ll take to outrank those pages.

Ubersuggests’ backlink checker allows you to conduct a backlink analysis of competing sites and see where they’re getting their links.

Simply search for a keyword you want to rank for. Take note of the sites that are ranking on the first page and enter those URLs into the backroom tool.

Here’s a quick link analysis of a site that ranks for the term “build a home gym”:

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It’ll take some effort, but outranking this site is possible with some quality backlinks.

Another handy feature is being able to view where your competitors are getting their links.

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With this information, you can reach out to those sites and request a link. Improving your link profile will also increase your rankings.

Ubersuggest Pricing

Ubersuggest is competitively priced compared to other link building tools. Upgrading to a paid plan gives you access to SEO training materials and other tools like keyword discovery, daily rank tracking, site audits, and more.

Here’s a snapshot of Ubersuggest’ pricing:

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You can also get started with a 7-day free trial to test out the tool’s paid features.

9. Google Alerts For Brand Mentions

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Google Alerts is a tool that lets you create notifications on any topic. It’s a great way to stay up-to-date on industry news. And, of course, you can also use this tool to build links.

How it Works

Brand mentions are when another site mentions anything related to your company. If your brand name or products get mentioned online without a link, that’s an easy link building opportunity.

You can configure Google Alerts to send you a notification whenever any web pages mention your brand or products. Then you can click through those notifications to look at the content that cites your brand.

Whenever you find an unlinked brand mention, send an outreach email and request that they link to your site. This makes it easier to identify link building opportunities as they happen.

Google Alerts Pricing

Unlike most of the link building tools on this page, Google Alerts is completely free for all digital marketers to use. You only need an email address to get started.

10. BuzzSumo For Identifying Influencers

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BuzzSumo is a content marketing platform that enables you to discover and research high-performing content.

How it Works

With BuzzSumo, you can gather content insights like Facebook and Twitter shares, engagement scores, and the number of links an article has.

This kind of insight allows you to identify content that others are sharing and linking to. You can also use BuzzSumo to dig deeper and find industry influencers.

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With a list of influencers in your industry, you can conduct an outreach campaign and ask them to share or link to your content.

BuzzSumo Pricing

BuzzSumo offers a free 30-day trial. But if you want to keep using their software, you’ll need to upgrade to one of their paid plans which starts at $99 a month.

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You can also save 20% when you pay yearly.BuzzSumo just increased their pricing in 2023.

11. Snov.io For Conducting Outreach

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Snov.io is an outreach platform that enables you to find email addresses and create drip campaigns.

How it Works

Conducting outreach allows you to build high quality links from authoritative sites in your industry. But one of the biggest challenges is doing so at scale.

Using a spreadsheet to keep track of individual outreach campaigns is incredibly tedious and time-consuming.

With Snov.io, you can scale your outreach efforts and track your emails. The tool also provides an automated follow-up feature, allowing you to stay in touch with potential link prospects.

Another feature you may find useful is the email verifier:

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You can upload a list of emails and it’ll verify it against its database of over 90 million verified email addresses.

Snov.io Pricing

Snov.io offers a free plan with 50 monthly credits (payment units to find and verify emails) and 100 drip campaign recipients.

Even with the free plan, you get access to all the tools and features, and you can upgrade your plan as your needs grow.

Here’s an overview of the plans that Snov.io offers:

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You can get two months free by switching to a yearly plan.

12. SE Ranking For Checking Backlinks

SE Ranking’s SEO Backlink Checker provides a bird-eye view of a website’s backlink profile while allowing you to dive deeper with the details.

How it Works

With SE Ranking you can analyze domains, domains excluding subdomains as well as certain URLs. Just paste the address in the search bar and hit the Find backlink button.

You’ll immediately get a list of the domain’s/URL’s key metrics such as Domain Trust and Page Trust, the total number of backlinks and referring domains the site boasts, the number of the referring domains that come from .edu and .gov TLDs.

With this, you can also see how many of the site’s backlinks are dofollow and how many have the nofollow attribute assigned to them.

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These metrics allow you to get an idea of how strong the domain’s backlink profile is. For example, you can find guest posting opportunities through Google by sourcing for sites with “Write for us” pages.

Before contacting these websites, you’ll need to take a pick under the hood to assess the value of the potential link and decide if it’s worth your while. You can use the SE Ranking tool to qualify your prospects.

SE Ranking Pricing

The Backlink Checker is a part of an all-in-one SEO platform available at a monthly fee. But, you can opt for the limited version on their landing page.

The data you acquire from the Backlink Checker’s landing page is very limited. To get access to a comprehensive list of any site’s backlinks, you can sign up for a 14-day free trial.

Once the trial is over, you’ll have to purchase one of the subscriptions.

Their Essential package comes with an annual subscription for $18.6/month. With this pricing plan, you’ll be able to check up to 20 domains daily.

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You’ll also get access to a complete SEO toolkit that includes tools for ranking tracking, keywords and competitive research, website audit, backlink monitoring, and more.

13. Disavow Link Tool For Disavowing Links

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Disavow Links is a tool that lets you tell Google to ignore certain backlinks that are pointing to your site.

How it Works

The Penguin algorithm update penalizes and decreases rankings for sites that spam their pages with backlinks.

This may sound good in theory, but it also has unintended consequences. A sketchy competitor could spam your site with questionable links in an effort to decrease your rankings.

That’s why it’s a good idea to audit your link profile and remove spammy links.

If you’re unable to manually remove low-quality links pointing to your site, you can use the Disavow Links tool to get Google to ignore them when assessing your site.

Create a list of backlinks in a text file and then submit it.

Here’s an example of how to create a text file with the links you want to disavow:

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Google recommends that you use this tool with caution and only when you’re unable to get spammy links manually removed.

Disavow Links Pricing

Just like with Google Alerts, the Disavow Links tool is completely free to use. However, once you submit a file, it’ll take a few weeks for Google to process and disavow the links.

Currently, we are also seeing a lot of cases of SEO spam in websites where hackers change SERP results to Japanese or Pharma characters by injecting malicious scripts.

14. SEO SpyGlass from SEO PowerSuite

SEO SpyGlass from SEO PowerSuite is SEO backlink software that will be incredibly helpful for link-builders.

How it works

First, you need to launch the, create a project for your website, and the tool will collect all its backlinks.

SEO SpyGlass looks into all possible backlink attributes, sorting them by types, such as nofollow/dofollow, image/text links. The software analyzes anchor texts and creates an anchor cloud for the domain. The tool lets you detect spam websites and spam networks and forecasts a Penalty Risk metric. It also provides referral traffic estimations (according to Google Analytics).

Besides, it shows a breakdown of all backlinks by TLDs, locations of linking websites, the number of unique IPs, etc.

SEO SpyGlass has its own metric for measuring domain strength and page strength called InLink Rank / Page InLink Rank, which roughly correlates with PageRank.

For link-builders, SEO SpyGlass has a bulk analysis option to check the domain strength of up to 200 URLs at once.

All the discovered linking domains can be filtered and exported in a CSV or Excel table. Then, you can enter the discovered domain into Link-Assistant and find the contact emails (if they are publicly available on the websites).

Link-Assistant is a link management tool where you can reach out to link prospects and request a link from them. Once your backlink is in place, you store it in Link-Assistant’s project, so that later the links are verified that they are all in place.

Pricing

So, together SEO SpyGlass and Link-Assistant are great tools for link-builders to discover link prospects and keep track of their work progress. The free versions of the tools have some limitations. For example, the Free version of SEO SpyGlass has a limit of checking 1,100 links per website. The Professional version allows checking up to 250,000 links per website and running automated tasks. The Enterprise version additionally provides possibilities to generate and send white-label reports and store 100 projects in-cloud.

The Professional version of SEO SpyGlass costs $99/year and Enterprise costs $199/year, and the price is cheaper if ordering the whole SEO PowerSuite bundle.

Conclusion

Backlinks are perhaps the most important signal in Google’s ranking algorithm.

If you want to outrank your competitors and drive more traffic to your site, then link building needs to be a priority.

While you can manually build links on your own, you’ll eventually want to consider investing in premium link building tools to streamline the process and keep track of your efforts.

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Joanne Camarce

Director of PR Operations at uSERP

Joanne Camarce is a Houston-based Director of PR Operations at uSERP. She leads the charge on everything from strategy to execution. Besides her passion for SEO and content, her hobbies revolve around Japanese culture, art, and music.

Latest posts by Joanne Camarce (see all)

  • 14 Best Free Link Building Tools to Help You Build Backlinks - February 18, 2023
  • 41 Link Building Statistics and Trends to Know for 2023 - January 25, 2023
  • How to Find Competitor Backlinks in 6 Easy Steps - November 24, 2020
14 Best Free Link Building Tools to Help You Build Backlinks - uSERP (2024)

FAQs

What is the most effective way of building backlinks for free? ›

In this guide, we'll talk about 19 free link building tips for beginners.
  1. Ask for Backlinks.
  2. Build Relationships.
  3. Give a Testimonial.
  4. Create Great Content Continuously.
  5. List Your Site in Trustworthy Directories.
  6. Write Guest Posts.
  7. Get Interviewed on Podcasts.
  8. Leverage Social Media.
Nov 7, 2022

What are the top 5 link building tools? ›

I'll go through five tools, Pitchbox, BuzzSumo, Hunter.io, BrightLocal, and HARO. These tools can be used for the most popular link-building strategies.

How do you build backlinks naturally? ›

12 Secrets to Building Natural Backlinks
  1. What Are Natural Backlinks? ...
  2. Offer Value Instead of Asking for Links. ...
  3. Make Your Content Targeted and Purposeful. ...
  4. Build Something Better. ...
  5. Collaborate With Influencers. ...
  6. Entice Influencers With Ego Bait. ...
  7. Search Q&A Websites for Potential Topics. ...
  8. Diversify Your Content Types.

Is link building free? ›

Did you know that you can use free link-building tools to promote your content more effectively and increase your ranking in the search engine results pages (SERPs)? Link building describes the process of encouraging other websites to link to your content.

Can you list 3 types of backlinks? ›

9 Best Types of Backlinks
  • Editorial Backlinks. ...
  • Backlinks From Guest Blogging. ...
  • Backlinks in Business Profiles. ...
  • Backlinks from Webinars. ...
  • Free-Tool Backlinks. ...
  • Acknowledgment Backlinks. ...
  • Guest Post Bio Links. ...
  • Badge Backlinks.
Feb 6, 2023

What's the difference between backlinks and link building? ›

Link building is the process of creating links to your website from other websites. This can be done through directories, social media, guest blogging, or any other method of getting links from other websites. Backlinks are links that point from other websites back to your website.

What are 4 types of links used for Web design? ›

Here are some of the different types of links that you'll find across the web.
  • <a> Links. <a> links are one of the most important tags for SEO, and the majority of internal and external domain linking is achieved by using this HTML tag. ...
  • Image Links. ...
  • JavaScript Links. ...
  • Rel Links.
Jul 24, 2018

What are the best link building techniques? ›

That said, there are still a range of link building strategies we'll cover in this post, including:
  • Use Social Media.
  • Perform Broken Link Building.
  • Look at Competitors' Links.
  • Make Your Website More Visible.
  • Keep Track of Your Links.
  • Share Your Content on Forums.
  • Try Link Reclamation.
  • Consider Guest Blogging.
Dec 2, 2022

Is link building good for SEO? ›

Link building is an essential aspect of SEO. It helps search engines to find and rank your pages.

Which is the most powerful backlink checker? ›

The most powerful backlink checker

Ahrefs has the second most active web crawler after Google, which means we have the best backlink database in the industry. Our backlink index is updated with fresh data every 15 minutes.

How do I find backlinks for free? ›

Free Backlink Checker

Simply enter the domain name or specific URL you want to analyze. This could be a page on your website or on a competitor's site. The Backlink Checker then provides you with a detailed backlink profile, including the ratio of follow links to nofollow links, the number of referring domains, etc.

What is the best backlink database? ›

According to my tests (check out the results in this case study above), the best backlink checker is Aherf, followed by SEO Spyglass and Semrush. Based on my testing Ahrefs has by far the biggest database of links and the most usable, quality data!

How many backlinks should I create per day? ›

A website should have 40 to 50 backlinks to the homepage and 0 to 100 backlinks to each individual web page to be competitive for SEO. However, the PageRank scores of those backlinks are important because the higher their value, the fewer links are needed to boost overall rankings.

How long does it take to build backlinks? ›

The first thing you should know is that it is not uncommon for links to take up to 5-10 weeks to rank and start impacting your site. That said, that is a more extreme example, and there's a lot you can do to speed it up. Before I get there though, there's a few things you need to consider.

How long does it take to create backlinks? ›

Realistically, though, it can take 3 to 12 months to see any change in your site's visibility. It's helpful to consider a few important factors that influence the impact velocity of link building, too.

Can you do SEO without backlinks? ›

Put simply: yes you can rank a site better for specific terms without links though if the site is in a moderately competitive to competitive niche it won't stay there long without them.

How can I increase traffic to my backlinks? ›

Get backlinks
  1. Reach out to credible sites and offer to write a guest post where you can link to your site in the body or your author bio.
  2. Use an SEO tool to find broken links on other websites and offer yours as a replacement.
  3. Create original, high-quality content that just begs to be linked to.
Nov 24, 2022

How much does link building cost? ›

Link building pricing can vary from $100 to over $1,500 per link, depending on the industry you are in. A common campaign budget is $5,000-$20,000/mo, often tied to content marketing activity that also has secondary KPis.

What should you not do in a link building? ›

Don't engage with low-quality blogs, low-quality link directories, and spammy sites. While you might want to build as many links as possible, resist this temptation. When the quality of your site's backlinks is sacrificed for the sake of quantity – can start to get into trouble with search engines.

Is link building worth it? ›

Link building isn't simple, so is it even worth getting into for a small business that needs to manage its resources more wisely than ever? The short answer: yes, but not too much.

What is Tier 1 backlinks? ›

Tier 1 (the best backlinks you can generate for your website) Tier 2 (bad backlinks that you should avoid as much as possible) Tier 3 (The absolute worst of the worst. These backlinks would get your website penalized by Google and other search engines)

Does Google still use backlinks? ›

You're probably well aware that there are dozens of Google ranking factors. If you're at all interested in link building, you probably know that backlinks still matter in 2023. But did you know that backlinks continue to remain Google's most powerful ranking signal?

How do I get a list of backlinks? ›

How to find and check backlinks?
  1. Step 1: Navigate to Link Explorer. ...
  2. Step 2: Enter your competitor's URL. ...
  3. Step 3: Navigate to the "Inbound Links" tab. ...
  4. Step 4: Export backlink data into . ...
  5. Step 5: Compile backlink . ...
  6. Step 6: Sort all backlinks by Page Authority. ...
  7. Step 7: Review all linking sites for opportunities.
Aug 10, 2017

Is it worth paying for backlinks? ›

The fact is, yes, paying for backlinks can increase your search engine ranking – provided you don't get caught. If it weren't worth the risk, no one would do it. But it's getting harder and harder to hide paid links. Backlinks are valuable in helping establish a site's reputation and relevance in Google's eyes.

Which backlinks should be avoided? ›

5 Bad Backlink Types to Watchout For
  • Links From Spammy Sites. Spam is not always easy to define, yet most of us know what it is. ...
  • Links From Link-Mill Websites. ...
  • PR Release Links. ...
  • Links From Sites Unrelated to Your Industry. ...
  • Discussion Forum and Blog Comment Links.

How do I create backlinks to my website? ›

How to Get High Quality Backlinks in 2022 (7 New Strategies)
  1. Become a Source For Reporters and Bloggers.
  2. Publish “Skyscraper” Content.
  3. Build Links From Outdated Resources.
  4. Use Content Formats Proven To Generate Links.
  5. Publish Ultimate Guides.
  6. Use Branded Strategies and Techniques.
  7. Authority Resource Pages.
Oct 11, 2021

What type of link is best for SEO? ›

Backlinks. Backlinks arguably have the greatest impact on a website's SEO. The more incoming links you have pointing to your website from other resources, the better it is for you.

What kind of links are most valuable for SEO? ›

A dofollow link is the most valuable type of link as it passes SEO value and authority to the site it leads to. Dofollow links are active hyperlinks with anchor text (the text that is hyperlinked) that is typically related to the name or topic of the campaign's content or publisher.

Is Haro good for backlinks? ›

Unlike most link building tactics, HARO and other earned media platforms are excellent ways of generating high-quality backlinks and press mentions. Just keep in mind that they require a bit of patience, and you'll need to provide high-quality responses to the inquiries.

Which is the best practice of getting backlinks in 2022 and why? ›

All you just need to do is focus on sites with a large relevant audience and good organic search ranking. These websites already have a large audience, so it's easy for guest bloggers like yourself who want their content published in return to get more eyes seeing and, most importantly, quality backlinks.

How many links is too many SEO? ›

There's really no limit to how many links a page can feature. Some pages may require more links than others. But using too many links may prove harmful to your SEO efforts. For most pages, try to avoid using more than a few hundred links.

Is link building still relevant to SEO 2022? ›

The short answer is, yes. Google's algorithms are always adapting to ensure the content it shows users are relevant to their search query. Google will determine the relevancy of a website partly based on the quality and quantity of its backlinks.

How much does a good backlink cost? ›

You should never spend less than $500 on a single backlink. The average top-quality backlink from an exclusive, high DR, high traffic, high authority domain will cost you $1000. Anything less and you are paying for bad quality domains, poor quality content, and poor services.

Can backlinks hurt SEO? ›

Toxic backlinks are links that don't come from high-quality, trusted authority sites. As a result, they can and will hurt your SEO if there are enough of them, so it's essential to know how to spot them and understand what to do if you find you have them.

What makes a high-quality backlink? ›

So, in summary, a high-quality backlink is one that is natural, highly reputable and highly relevant. While high-quality backlinks pass the most value, you can still get good momentum through medium-quality links, and you want to avoid low-quality/spammy links at all costs.

Which tool gives backlinks data? ›

Ahrefs is one of the top backlink analysis tools with one of the best link databases. With billions of keywords and indexed pages, Ahrefs is able to offer a comprehensive analysis of your backlink profile.

How do I generate backlinks for Local SEO? ›

7 Places or Strategies to Obtain Local Backlinks
  1. Local Business Directories. ...
  2. Industry-Specific Directories. ...
  3. Social Media. ...
  4. Local News Sites. ...
  5. Work with Influencers or Bloggers. ...
  6. Pursue Sponsorships. ...
  7. Utilize Tools to Identify Competitor Backlink Opportunities.

What is highly frowned upon by Google? ›

Cloaking, keyword stuffing, copying content from another site, exchanging or trading links, buying links, hiding text, and using a link farm are all underhanded techniques frowned upon—and penalized—by Google.

How can I get backlinks for a new website with no money? ›

The idea is simple: just ask a site for a backlink. However, sometimes these requests get lost in a flood of emails. The average person receives 88 emails a day alone.
...
2. Emphasize What Benefits the Site Gets
  1. content relevant to their site.
  2. detailed content.
  3. well-written content.
  4. a legitimate site.

How many backlinks can you get in a month? ›

High-quality backlinks will never hurt your SERP rankings. A new site can benefit from five to seven high-quality links every month for a sustained period of time. Once the site's DA grows, you can increase the number of quality links every month to increase its position.

How do I get backlinks from Google? ›

How to Get Backlinks
  1. Find Backlink Opportunities with Top Referral Sources. ...
  2. Use Outbound Links to Form Partnerships. ...
  3. Use Google Search Console Reports to Get Backlinks. ...
  4. Spy on Your Competitors. ...
  5. Find Broken Links to Build Backlinks. ...
  6. Create High-Quality Content That's Link-Worthy. ...
  7. Publish a Skyscraper Content.
Dec 24, 2020

What is the best link building strategy? ›

Link building is the practice of building one-way hyperlinks (also known as “backlinks”) to a website with the goal of improving search engine visibility. Common link building strategies include content marketing, building useful tools, email outreach, broken link building and public relations.

Do backlinks Still Matter in SEO? ›

Backlinks are one of the most important aspects of SEO because they demonstrate to search engines like Google that your website has authority, especially if other high-authority domains are linking to it.

Can too many links hurt SEO? ›

There's really no limit to how many links a page can feature. Some pages may require more links than others. But using too many links may prove harmful to your SEO efforts. For most pages, try to avoid using more than a few hundred links.

How long does it take for Google to get backlinks? ›

In most cases, results from link-building efforts start showing up within three to 12 months. However, it still depends on a few crucial factors.

How much do people pay for backlinks? ›

You should never spend less than $500 on a single backlink. The average top-quality backlink from an exclusive, high DR, high traffic, high authority domain will cost you $1000. Anything less and you are paying for bad quality domains, poor quality content, and poor services.

What is the average cost of a backlink? ›

Keep it Between $200 and $1000

As anything else in marketing, a fair price for a backlink depends on a lot of factors: DR, industry, your final goal, content, etc. However, let's try to talk numbers; the average price for a quality backlink is $300-$600 per link.

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