B2B Integrated Marketing Blog | Walker Sands (2024)

FAQs

What is B2B integrated marketing? ›

What is Integrated B2B Marketing? An integrated B2B marketing campaign is a coordinated marketing effort that uses a variety of marketing channels and tactics to reach and engage with a target audience.

A B2B blog is a powerful tool for any business. Not only does it allow you to connect with and engage your audience, but it has some very important benefits when it comes to SEO. As well as for building brand reputation. It's important to note that blogging isn't just for B2C businesses.

I recently read an excellent post by Paul Dunay on Social Media Today presenting the 4Cs of B2B marketing. We've known about the 4Ps of marketing for years: Product, Price, Place, and Promotion.

The Four B2B Market Categories

We can categorise these markets into four broad categories: producers, resellers, governments, and institutions.

Structuring a B2B blog post involves a clear introduction, well-organized body content, and a compelling conclusion. Use headings, subheadings, and bullet points to enhance readability and make key points stand out. Research is crucial for creating a compelling B2B blog post.

B2B blog writing tends to be long-form. This ensures the blog post covers the topic in-depth, so readers don't walk away with additional questions. Another great thing about B2B blogs is that they can be created to satisfy any stage of the marketing funnel, depending on their topic and format.

AI will make B2B digital marketing more efficient and effective. New AI-powered tools from advertising platforms make ad creation easier while giving you new ways to target more people. In 2023, Google announced several new AI features for Google Ads. One of the most interesting is semi-autonomous ad asset creation.

Business to business marketing is needed when one company's output is required for another company to maintain or improve its operations. Some B2B marketing examples include: An industrial pump manufacturer is attempting to market and sell its products to an oil and gas producer.

LinkedIn: For B2B marketing, LinkedIn is the preferred platform. It provides powerful targeting choices, facilities for professional networking, and the ability to share material. LinkedIn can be used for employee advocacy, content marketing, thought leadership, and lead generation.

If you aren't sure where to start, consider these B2B budget benchmarks: Gartner says the average B2B marketing budget is about 11.2% of a company's revenue. BDC reveals B2B companies should spend 2-5% of their revenue on marketing.

What is the average marketing budget for a B2B company? ›

Marketing Budget as a Percentage of Revenue

As a general rule of thumb, B2B companies should spend between 2-5% of their revenue on marketing, and B2C companies sit a little higher at 5-10%.

B2B has the advantage of high profit margins and retention rates, and less competition, but has the disadvantage of a long sales cycle and fewer customers. For SaaS, B2B has a higher churn rate than B2C, less competition, and a higher average revenue per user, making it more profitable.

Another example of B2B integration is cloud integration, which means connecting data and applications in the cloud to your infrastructure or even other cloud services. This can prevent data from becoming lost, overlooked, or siloed (when data is isolated and not available to the entire organization).

Business-to-business (B2B) integration is the automation of business processes and communication between two or more organizations. It allows them to work and trade more effectively with their customers, suppliers and business partners by automating key business processes.