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Most viewed YouTube video content
Most viewed YouTube video content, as you may have guessed, is music videos. While entertainment has by far been the types of videos most people watch, there are many other video content types you can make and get the most out of your video marketing efforts.
According to Google, six out of ten people prefer watching video online instead of watching TV. An Insivia study found out that mobile video consumption is growing by a massive 100% every year. That’s the consumer side of video. How about the business side?
HubSpot found out that in 2022 that 77% of marketers say their company uses YouTube to host marketing videos. More businesses are using video as a marketing tool compared to the previous year. These stats show that video, especially mobile video, is ballooning, and businesses are starting to take notice. Have you taken notice? Have you started experimenting with video?
So what type of YouTube videos get viewed most? While not every video content will go viral, some video types are more popular than others. Here’s a handy list of the types of videos that get more views on YouTube.
Please note that this list is in no particular order.
Most subscribed YouTube channels
The most subscribed YouTube channels produce content such as music videos, movies, shows, entertainment sports, and other video content types.
As of November 2023, the current most subscribed YouTube channel is T-Series, with 253 million subscribers and counting. The channel has held the top position since April 14, 2019. T-Series in Hindi and Indian music label that hosts music videos with captivating songs and YouTube shorts.
The seconds most subscribed YouTube Channel is MrBeast, with 210 million subscribers. This is the highest subscribers held by an individual. MrBeast in an American Youtube content creator who has created a name for himself and become a world phenomena through his elaborate challenges and giveaways.
The list includes Cocomelon, Sony Entertainment, Kids Diana Show, PewDiePie, Like Natstya, Vlad and Niki, Zee Music Company, and WWE.
1. Music Videos
Most viewed Music Video | Baby Shark
Here’s a music video we produced
We partnered with Paulette Nnorom, a lawyer out of Toronto, and created an animated music video. We’ve been making animated storytelling videos for a while, but this was our first time creating an animated video based on lyrics from a song.
This was one of the many fun projects we get to work on at Creamy Animation. If you need an animated music video, don’t hesitate to reach out, and we’ll be happy to help.
Most popular video on YouTube
Based on research findings by Statistica, it shows that music videos are the most popular video content type on YouTube.
The most viewed YouTube video in 2023 is the Baby Shark Dance video, with a staggering 12.3 billion views and counting.
This signals a trend toward the desire for entertainment, more than any other video content. We may not be all good singers, but you can leverage the skills of a good singer and musicians and produce a music video or jingle that could possibly go viral.
Credit: Statistica
2. Product Videos
Great product demo videos connect with your audience on a personal level and help you sell your product better. The most successful video producers understand how to make a video that’s both entertaining effective in selling your product. The videos are so good and entertaining, the viewer doesn’t feel like they’re being sold something.
This SaaS product video is both entertaining, funny, and awesome. The video went viral and helped boost their business, and their products became an instant hit. As to whether their products are as great as the video, that’s a topic for another day.
B2B videos may not have the same flexibility as a B2C video, but an experienced video production company can help you determine what type of video is best suited to achieve your goals.
3. Video Interviews
Video interviews are one of the most popular videos for business. On the Bloomberg website, we found that both Bloomberg and Wells Fargo leveraged the popularity of The David Rubenstein Show. In their video interviews the host, who is the billionaire founder of the Carlyle Group, interviews notable personalities.
4. Explainer Videos
Animated explainer videos have grown in eminence as a marketing tool and as website landing page videos. Topics such as healthcare, science, engineering, finance, and many others, are pretty complex. That’s where we need video content that explains concepts and ideas that are hard to understand.
Take this video, What is ChatGPT, for example. The video tries to tackle an important subject and explain what this Ai tech concept is and why it is a game changer. There’s no better way than to watch a short video about how it works, than trying to read about it.
At Creamy Animation, we’ve been making these types of videos for over a decade. We’ve worked with small, medium, and larger organization, creating content that engages and drive results.
Animated videos has grown in eminence as a marketing tool and website attraction. People are always looking for solutions to everyday problems.
There’s no better way than to watch a video explaining how something works. At Creamy Animation, we’ve been making these types of videos for over a decade. We’ve worked with small, medium, and larger organization, creating content that engages and drive results.
5. Video Testimonials
Testimonial videos drive views because they come across as unbiased and peer-focused. Social Fresh found that of all content types, customer testimonials ranked highest in effectiveness.
6. How-to videos and tutorials
7. Reviews
Unboxing videos are a popular type of review videos. By offering viewers a visual experience of new phones and other gadgets, MKBHD has managed to amass a YouTube following of close to eight million subscribers.
8. Vlogs
The DailyVee is a daily vlog (short for video blog) published by Gary Vaynerchuk on YouTube, arguably one of the most influential social media marketing influencers. From his own admission, Gary published upwards of sixty pieces of content each day, most as repurposed content from his daily vlog.
9. Webinars
People are always hungry for in-depth information about either your products or topics around your products. Help Scout uses monthly webinars to educate their users and potential clients on topics around customer success.
10. Live Streaming
In a survey, Livestream found that 80% of respondents preferred watching a brand live stream than reading a brand’s blog. Whether you are live streaming an event, presentation or behind the scenes footage, live streaming can help you grow your viewership significantly.
11. Events
Product launches, new office location openings, major announcements, networking events are all great opportunities to shoot event-based video. Apple events have everyone tuned in and engaged. You too can create such engagement with an event video.
A common thread in all these video types is quality content. To shine and attract more viewers, you will need to invest in developing quality content. If you do not have the in-house skills, you can choose to partner with us.
What is clear, however, is that the importance of video in marketing is rapidly growing and businesses that make the most of this tool stand to reap handsomely in the coming years.
2024-02-21T07:59:04-08:00By Larry Mutenda|YouTube|
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