The Best Data Visualization Software of 2024
- Microsoft Power BI: Best for business intelligence (BI)
- Tableau: Best for interactive charts
- Qlik Sense: Best for artificial intelligence (AI)
- Klipfolio: Best for custom dashboards
- Looker: Best for visualization options
- Zoho Analytics: Best for Zoho users
- Domo: Best for custom apps
Best for Business Intelligence
Microsoft Power BI
4.5
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.
Software Integrations
Yes
Real-Time Analytics
Yes
Trend Analysis
Yes
Yes
Yes
Yes
Why We Picked It
Microsoft Power BI is a business intelligence platform that enables users to collaborate with data and track goals. It provides real-time analytics and trend analysis to help users make confident decisions. Microsoft Power BI integrates with many Microsoft products and cloud services, making it a versatile solution for businesses.
It offers data security features to protect user data. Microsoft Power BI is a powerful platform for building engaging, immersive dashboards and reports that allow you to take action.
Who should use it:
Businesses that use Microsoft products and services and need a business intelligence solution.
Pros & Cons
- Has a mobile app
- Competitive pricing
- If you know how to use Excel, you’ll have an easy time learning this
- Heavy CPU usage
- Desktop version not compatible with Mac
Best for Interactive Charts
Tableau
4.4
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.
Software Integrations
Yes
Real-Time Analytics
Yes
Trend Analysis
Yes
Yes
Yes
Yes
Why We Picked It
Tableau is a data visualization and analytics platform that enables users to explore data and share insights. Data exploration is simple for anyone thanks to Tableau’s flexibility and power. Users can build visualizations with drag and drop, employ AI-driven statistical modeling with a few clicks and ask questions using natural language.
Tableau saves time and money by allowing for greater scale in the areas of governance, security, compliance, maintenance and support. Users also receive more than just an analytics tool—they get the knowledge and support they need to achieve greater scale.
Who should use it:
Businesses that need data visualization and analytics capabilities to scale their data operations.
Pros & Cons
- Storytelling dashboards
- It’s backed by Salesforce
- Integrates with Slack
- Steep learning curve
- Prices are higher compared to similar products
Best for Artificial Intelligence
Qlik Sense
4.4
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.
Software Integrations
Yes
Real-Time Analytics
Yes
Trend Analysis
Yes
Yes
Yes
Yes
Why We Picked It
Qlik Sense is a data visualization tool that uses artificial intelligence (AI) to help users understand and use data more effectively. It offers deeper interactivity and broader context than other data visualization tools, as well as lightning-fast calculations and the ability to connect and combine data from hundreds of data sources.
Qlik Sense is a part of the Qlik Active Intelligence Platform, which offers analytics performance and scalability to businesses of all sizes. Additionally, it’s available as a software-as-a-service (SaaS) solution or as a hybrid service that extends SaaS analytics to on-premises data.
Who should use it:
Businesses that need artificial intelligence capabilities to scale their data operations.
Pros & Cons
- Automated action triggers
- AI insights
- Drag-and-drop interface
- User interface needs work
Best for Custom Dashboards
Klipfolio
4.3
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.
Software Integrations
Yes
Real-Time Analytics
Yes
Trend Analysis
Yes
Why We Picked It
With Klipfolio, access and combine data from hundreds of services without writing any code using curated instant metrics, all of which are pre-built. With its powerful data modeler, you can leverage data in everyday decision-making. Users can import, edit and analyze data to get comprehensive and exact insight.
Its flexible payment plans require no lengthy contracts or onboarding fees. Nonprofit organizations receive a discount on plans but will need to contact Klipfolio’s sales team for details.
Who should use it:
Klipfolio’s unlimited dashboards with every plan make it an ideal solution for businesses requiring custom dashboards.
Pros & Cons
- Offers a free plan
- Has hundreds of integrations
- Each plan has unlimited dashboards, metrics and viewer users
- Free plan doesn’t include downloadable PDF reports
Best for Visualization Options
Looker
4.3
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.
Software Integrations
Yes
Real-Time Analytics
Yes
Trend Analysis
Yes
Yes
Yes
Yes
Why We Picked It
Looker is a powerful tool that allows users to see data in many ways thanks to its plugin marketplace. Here, you can find a directory of different types of visualizations, such as bar gauges, aster plots, cartoons, calendar heat maps, liquid fill gauges and spider visualization.
It has pre-made analytical blocks that let users employ templates for certain data or analyses, which helps to accelerate analytics. Looker’s at-a-glance visualization tools make it easy to make data-driven decisions faster.
Who should use it:
Businesses that need a variety of data visualization capabilities to scale operations.
Pros & Cons
- Plugin database for a variety of visualization types
- Stunning visuals
- Drag-and-drop interface
- Data-heavy visualizations can slow down the tool
- Not as customizable as other tools
Best for Zoho Users
Zoho Analytics
4.3
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.
Software Integrations
Yes
Real-Time Analytics
Yes
Trend Analysis
Yes
Yes
Yes
Yes
Why We Picked It
Zoho Analytics is a data visualization tool that allows users to import data from a variety of data sources for in-depth analysis. With a drag-and-drop interface, users can create insightful reports and dashboards with a range of data visualization tools.
Users can collaborate on reports and dashboards with their coworkers and decide what others may see and do with the reports provided to them. Publish reports and dashboards via email or embed them on websites. It integrates with other Zoho applications and even offers a free plan.
Who should use it:
Any business already using Zoho applications will appreciate the easy integration with Zoho Analytics.
Pros & Cons
- Sign up in less than a minute
- Offers a free plan
- Has a 15-day free trial on paid plans
- Premium support costs extra
Best for Custom Apps
Domo
4.2
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.
Software Integrations
Yes
Real-Time Analytics
Yes
Trend Analysis
Yes
Yes
Yes
Yes
Why We Picked It
Domo provides data visualization tools that help small businesses understand data and make data-driven decisions. With its easy-to-use interface, it allows users to create custom apps, advanced charts and maps and other visualizations of data with just a few clicks.
Its governance tools help organizations control who has access to data. And with Domo Everywhere, data can be shared outside of Domo in other applications for easier external reporting. For example, take the data and embed it onto your website using iFrame and JavaScript.
Who should use it:
Small businesses that want to better understand data and data-driven decision-making will appreciate Domo.
Pros & Cons
- Use a pre-built app, hire Domo to create one or use a template to build one
- Its custom seat visualization tool can help stadiums track revenue, sales and attendance
- More than 150 interactive charts
- Pricing isn’t transparent
- Must speak to its sales team for a custom quote
Forbes Advisor Ratings
| Company | Company - Logo | Forbes Advisor Rating | Forbes Advisor Rating | Software Integrations | Real-Time Analytics | Trend Analysis | Learn More CTA text | Learn more CTA below text | LEARN MORE |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft Power BI |  | 4.5 |  | Yes | Yes | Yes | View More | ||
| Tableau |  | 4.4 | | Yes | Yes | Yes | View More | ||
| Qlik Sense |  | 4.4 | | Yes | Yes | Yes | View More | ||
| Klipfolio |  | 4.3 | | Yes | Yes | Yes | View More | ||
| Looker |  | 4.3 | | Yes | Yes | Yes | View More | ||
| Zoho Analytics |  | 4.3 | | Yes | Yes | Yes | View More | ||
| Domo |  | 4.2 |  | Yes | Yes | Yes | View More |
Methodology
To help businesses find the best data visualization tool for their needs, our team of business experts looked at a variety of options and narrowed our list down to the top seven data visualization tools on the market. We considered features that included ease of use, pricing, customer support, customization, data security and the ability to share data outside of the tool. Our team also looked at user reviews to get insights into real-world experiences with each data visualization tool.
Frequently Asked Questions (FAQs)
What is data visualization?
Data visualization is the act of representing data in a visual form, such as graphs, charts and maps. This enables people to glean insights from data more easily and make data-driven decisions. By representing data in a visual form, data visualization makes data more accessible and easier to understand.
What are the types of data visualization?
There are many types of data visualization, but some common ones include bar graphs, pie charts, line graphs, scatter plots, tree charts, polar graphs, radar polygon, mind maps, dichotomous keys, choropleth maps, timelines and project (or program) evaluation and review technique (PERT) charts.
What should I look for in a data visualization tool?
The most important factors to consider when choosing a data visualization tool include how easy it is to learn and use, if it offers access to several different graph and chart types―and that they’re easy to understand, even to beginners, that the tool allows you to export your data into different formats, that it can handle a number of different formats, is interactive, offers plugins and supports many different devices.
Is Microsoft Excel a data visualization tool?
It depends on who you ask. It offers many features for creating visuals, such as graphs, charts and maps. Excel data can also be imported into data visualization tools for further analysis. However, some data visualization experts consider Excel to be more of a data management tool than a data visualization tool.
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