Top 12 Free Competitor Analysis Tools (December, 2023) (2024)

Using competitor analysis tools is the quickest approach to find out what is and isn't working in your sector. They are, therefore, essential to the success of any business. You can avoid wasting time, money, and resources on elaborate business experiments and fruitless endeavors when you start out. Instead, you require specific, tested techniques that have proven effective in your sector. Here are 12 free competitor analysis tools that can help you up your digital marketing game.

1. SE Ranking

SE Ranking is a comprehensive SEO platform that offers over 30 tools for every aspect of search marketing. The platform provides users with analytical data and monitoring features to help them improve their website's rankings in search engine results pages (SERPs). SE Ranking is popular for SEO specialists, agencies, marketers, and business owners.

SE Ranking offers aCompetitive Research toolallowing 360º semantic analysis. You can start by pasting a seed keyword in our Keyword Research tool and picking the best keyword suggestions based on their difficulty and search volume. Then, to ensure you're not missing any hidden gems, you can analyze your competitors' keywords, assess overlaps with your site and expand your keyword list.

In addition to semantic analysis, the Competitive Research tool can help you understand which channels and keywords bring traffic to your rivals or which products they offer that you miss. You can get a general impression of your rivals' backlink profiles and dive into the history of the ads your competitors have been betting on in search.

Some of the information provided by the tool includes:

  • Domain's traffic estimate and its cost
  • Traffic shared by the page
  • Keywords every page ranks for
  • Keywords driving traffic to a website
  • Keyword rankings, new and lost keyword statistics
  • CPC and number of advertisers for each keyword
  • Google Ads marketing campaigns
  • Monthly ad history

Become One of The Highest Paid Digital Marketer

With Purdue Digital Marketing PG ProgramExplore Course

Top 12 Free Competitor Analysis Tools (December, 2023) (1)

2. Google Trends

Google Trends is a website that helps users in tracking down the most popular Google Searches across several geographies and linguistic communities. The website uses graphs to compare the search volume of various terms throughout time. You can quickly find out where and when your competitor is being mentioned online using Google Trends.

3. Similar Web

For customers in the enterprise and small- to medium-sized business sectors, Similarweb offers digital intelligence services. The platform offers web analytics services and gives users access to data on the website traffic and performance of their clients and rivals. Using this free competitor analysis tool, look at the traffic's origins, the audience's demographics, and the sources of the traffic coming from your rival.

4. SEO PowerSuite

SEO PowerSuite stands out in the SEO toolkit market with its strong focus on competitor analysis and the unique offering of unlimited projects, a feature not commonly found in other tools. This powerful suite allows users to conduct extensive audits of competitors' websites, analyze backlinks, and track keyword rankings, providing deep insights into their SEO strategies.

Its standout competitor analysis features include backlink profile comparison, keyword gap analysis, a content editor, SERP analysis, and more.

Become an AI-powered Digital Marketing Expert

Purdue Post Graduate Program in Digital MarketingExplore Program

Top 12 Free Competitor Analysis Tools (December, 2023) (2)

5. Ubersuggest

Ubersuggest is a powerful SEO tool and a FREE Chrome extension that shows the information on term competitiveness, CPC, and monthly search volume. In addition, the Ubersuggest extension will give you useful information about a particular keyword query on both Google and YouTube, Amazon, and other websites. This is an excellent free competitor analysis tool for beginners.

Become a Certified Marketing Expert in 8 Months

With Purdue Digital Marketing PG ProgramExplore Program

Top 12 Free Competitor Analysis Tools (December, 2023) (3)

6. SEMrush

Semrush Inc is a publicly traded American business that offers the Semrush SaaS platform. This free competitor analysis tool is frequently used for keyword research and to get information on internet rankings, including indicators like search volume and cost per click. Utilize SEMrush to analyze your competitors' top organic and paid keywords, backlinks, and other factors.

7. Siteliner

Free and efficient whole website analysis that looks for duplicate content, broken links, internal page rank, redirects, and more. Also, it produces an XML sitemap. Use Siteliner to check any website for broken links, and then provide your link as a replacement to assist the site in fixing the issue.

8. Vidiq

You may reverse-engineer your competitor's video strategy by using the insider information that VidIQ provides about their videos. You can use this free competitor analysis tool to obtain competition information such as the tags used in the competitor's video, the performance of the competitor's video on social media, the length and number of links in the description, the number of views per hour, and an overall ranking of the video's SEO best practices.

9. Moz

For SEO, backlinks are essential. Use this one among the free competitor analysis tools available to get a thorough back study of any of your competitors.

Utilize the information to produce superior content, and then ask the websites that now link to your competition to do so immediately. Moz creates tools that simplify SEO, inbound marketing, link building, and content marketing and is supported by the largest community of SEOs on the planet.

Become One of The Highest Paid Digital Marketer

With Purdue Digital Marketing PG ProgramExplore Course

Top 12 Free Competitor Analysis Tools (December, 2023) (4)

10. Buildwith

BuiltWith is a solution for business intelligence, lead generating, competition analysis, and website profiling. In order to deliver leads, information, and analysis, BuiltWith is a service that assists marketers in determining what technology was utilized to create a website. Since the information is correct, lead creation and nurturing initiatives benefit from it.

11. Spyfu

It's one of the free competitor analysis tools that work perfectly for crushing the opponent. We have an advantage over our rivals thanks to many fantastic features.

Any domain may be searched for to view every appearance it has made on Google over the past 16 years, including every keyword it has purchased through Google Ads, every organic position, and every ad variation.

12. Buzzsumo

To find out what kind of content is most effective in your sector, use Buzzsumo. Enter the keywords for your sector into Buzzsumo to view the articles receiving the most social activity. Alternatively, go to your competitor's website to check which articles are the most popular—a useful tool for creating viral content and headlines.

Become an AI-powered Digital Marketing Expert

Purdue Post Graduate Program in Digital MarketingExplore Program

Top 12 Free Competitor Analysis Tools (December, 2023) (5)


Utilize free competitor analysis tools to determine what your competitors are doing that you might not be able to assess them. For instance, you can use competition analysis tools to examine their pricing approach, the content of their products, or other areas where they might be providing a better deal. Use competitor analysis tools to evaluate how well they are doing and whether there are any areas where they may improve if you compete with them. Then, make judgments based on this knowledge regarding where to start your own business and where to invest your money.

Competitor analysis is crucial for online marketing; learning top digital marketing skills can benefit your career. Sign up for our PGP digital marketing course and get a hold of your fundamentals, gain hands-on experience, and experienced marketers keen on learning the latest Digital Marketing skills. Enroll Today!

Top 12 Free Competitor Analysis Tools (December, 2023) (2024)


What is the best tool for competitor analysis? ›

The 15 Best Competitor Analysis Tools to Use in 2024
  1. ClickUp. Best for managing competitive analysis wiki. ...
  2. Similarweb. Best for analyzing market share. ...
  3. Ahrefs. Best for SEO analysis. ...
  4. BuzzSumo. Best for content analysis. ...
  5. Surfer. Best for content analysis. ...
  6. Google Trends. Best for forecasting trends. ...
  7. Google Analytics. ...
  8. Majestic.
Feb 29, 2024

How to find competitors keywords for free? ›

How to Find Competitors' Keywords
  1. Head to
  2. Input your competitor's website URL.
  3. Click Find My Keywords.
  4. Confirm the URL, choose an industry (optional), and enter a location.
  5. Click Continue.
  6. Click Download all Keywords to send the full list to your email.
Jan 5, 2024

Which of the following tools would you use for competitor analysis? ›

The best competitor analysis tools at a glance
Best forStandout feature
AhrefsSEOCompetitive Analysis tool
SemrushAll-in-one competitor analysisMarket Explorer tool
OwletterEmail campaign analysisAutomatic competitor email capture
OwlerCompetitor research on a budgetDetailed competitor profiles
5 more rows
Feb 21, 2024

How to do a quick competitor analysis? ›

How to Do a Competitor Analysis in 9 Steps
  1. Identify your competitors. ...
  2. Perform a competitor SWOT analysis. ...
  3. Examine your competitors' websites and customer experiences. ...
  4. Determine your competitors' market positioning. ...
  5. Look at your competitors' pricing and current offers.

What are the 4 competitor analysis? ›

What is the meaning of competitor analysis? Competitor analysis lets you know what products and services they are offering, but also how they are marketing and selling those products. You can use the findings to find best practices, exploit competitors' weaknesses, and gain more customers.

How to do competitor analysis step by step? ›

How to do competitor analysis
  1. Find out who your competitors are. ...
  2. Describe competitors' business structures. ...
  3. Evaluate competitors' value propositions. ...
  4. Evaluate competitors' marketing efforts. ...
  5. Audit competitors' brand identities. ...
  6. Follow each competitor's customer journey. ...
  7. Examine audience engagement.
Nov 29, 2023

How to do a digital competitor analysis? ›

How to Do Competitor Analysis: 5 Methods for Your Digital Marketing Strategy
  1. Site Performance and Rankings. ...
  2. SEO Performance. ...
  3. Explore Your Competitor's Content Marketing and PR. ...
  4. Research Where Your Competitors Are Spending on Paid Ads. ...
  5. Monitor Their Social Media Activity.
May 19, 2023

What is the best tool to find low competition keywords? ›

How to Find Low-Competition Keywords
  • Use TikTok's “Others Searched For” ...
  • Look at Facebook Recommendation Requests & Questions. ...
  • Look for Keywords on Your Competitors' Websites. ...
  • Use Google Autocomplete. ...
  • Look for Forum Results on Google. ...
  • Check Out Google's “People Also Ask” for More Ideas. ...
  • Look at “Related Searches” on Google.
Jan 24, 2024

Is SEMRush free? ›

Can I use Semrush for free? Yes. With a free account, you can still use a lot of tools, but you will be limited in your ability to pull all of the data and use other tools.

What are the 2 components of competitor analysis? ›

Competitor analysis has two primary activities, 1) obtaining information about important competitors, and 2) using that information to predict competitor behavior.

What is the name of the competitor analysis chart? ›

SWOT Analysis. A SWOT analysis is a technique used to assess how your business compares to its competitors. The acronym stands for strengths, weaknesses, opportunities, and threats. It analyzes internal and external factors that affect the current and future potential of your business.

What is AI for competitor analysis? ›

What Are AI Tools for Competitor Analysis? AI competitive analysis tools are programs that leverage novel technologies like large language models (LLMs) to revolutionize how you study your competitors' strategies, product quality, and customer satisfaction.

What is the most effective technique to identify competitors? ›

How to Identify Your Competitors in 7 Steps
  1. Conduct solid market research. ...
  2. Collect customer feedback. ...
  3. Analyze the SERP and SEO strategies. ...
  4. Look at paid ad data. ...
  5. Look at social media communities. ...
  6. Talk to your business network. ...
  7. Use tools to identify competitors.
Jul 10, 2023

Can SWOT analysis be used for competitor analysis? ›

A competitor SWOT analysis can help you answer these questions and give you a clear picture of the market landscape. This will allow you to position your product appropriately and make sure it's appealing to your target audience.

Which model is tool for Analysing competition of a business? ›

SWOT analysis, PESTLE analysis, and Porter's Five Forces Analysis are competitive analysis frameworks that allow a company to assess their competition, and understand their own position in the market, in different ways. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

Top Articles
Latest Posts
Article information

Author: Greg O'Connell

Last Updated:

Views: 6036

Rating: 4.1 / 5 (62 voted)

Reviews: 85% of readers found this page helpful

Author information

Name: Greg O'Connell

Birthday: 1992-01-10

Address: Suite 517 2436 Jefferey Pass, Shanitaside, UT 27519

Phone: +2614651609714

Job: Education Developer

Hobby: Cooking, Gambling, Pottery, Shooting, Baseball, Singing, Snowboarding

Introduction: My name is Greg O'Connell, I am a delightful, colorful, talented, kind, lively, modern, tender person who loves writing and wants to share my knowledge and understanding with you.