When it comes to SEO, targeting the right keywords is one of the most important factors to implementing an effective SEO strategy on your website. You want to make sure that you are targeting keywords that people are actually searching for, but also keywords that are specific to the products or services that your business offers. When conducting keyword research it is important to consider two different types of keywords, one being high volume keywords and the other being long tail keywords. Knowing what each keyword type is can help you target the right keywords with your SEO strategy.
High Volume Keywords
A high volume keyword is exactly what it sounds like, it is a keyword that is included in a large number of searches conducted by search engine users. Keyword volume is usually determined by the number of times a keyword is searched for on average in a month. A keyword with hundreds or thousands of average monthly searches would be considered a high volume keyword. These keywords are what can drive the most overall traffic to a website. If you are ranking on the first page of Google for one or several high volume keywords you should be receiving a large amount of web traffic.
The downside to high volume keywords is that they are generally more generic keywords. Keywords like TVs, Laptops or Speakers have high search volume but aren’t very specific to what a business may have for sale. This means high volume keywords often carry with them higher bounce rates (users who visit your site and leave before performing any kind of action on your site) and fewer conversions.
Long Tail Keywords
Long tail keywords a very different from high volume keywords as they usually don’t have a large amount of average monthly searches. Long tail keywords are keywords that are much more specific to the services or products your business offers. Keywords such as 4K TVs Calgary, Gaming Laptops Edmonton or 12 inch Speakers in Vancouver are considered long tail keywords. Because they are much more specific less people are searching for them and if you rank on the first page of Google for a long tail keyword you won’t receive as much traffic to your website as if you were ranked for a high volume keyword.
The advantage of long tail keywords is that they have a much lower bounce rate associated with them and they provide much higher conversion rates. Long tail keywords usually target users farther along in the purchasing or researching process, meaning they are much more likely to purchase something or contact your business. Reaching users who are searching for something very specific means you are providing a product or service that they have already researched or determined they want.
Which Keyword Type is Better to Target?
Whether or not to target high volume keywords or long tail keywords really depends on your business. If you are a more generic business providing less specific services and products then high volume keywords will matter more to you. If you are a more specialized business providing very specific services or products then long tail keywords will be more important to you. Usually developing an SEO strategy that targets some high volume keywords and some long tail keywords is the best and most successful way to go.
Still Need Some Help?
Still not sure which type of keywords your business should focus on? Well the expert SEO team at Konstruct interactive can help your business. Our experienced SEO team has conducted keyword research for many different business archetypes and knows how to develop an SEO strategy that will work for your company. For more information on how Konstruct Interactive can help your business please contact us.
FAQs
When conducting keyword research it is important to consider two different types of keywords, one being high volume keywords and the other being long tail keywords. Knowing what each keyword type is can help you target the right keywords with your SEO strategy.
What are examples of keywords? ›
Keywords are the words and phrases that people type into search engines to find what they're looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it's still a keyword.
What type of keywords are best? ›
Choose a mix of head terms and long-tail keywords
Long-tails are what will really bring your site traffic. They're more conversational keywords that tend to be longer than three words — “Foley artist for video games,” for example. They're also some of the best keywords you could use.
Can keywords be two words? ›
A keyword can be a single word or acronym (i.e. SEO), or it can be two or more words put together in a common phrase. This is often called a long-tail keyword.
What is a keyword name any two? ›
Keywords are predefined, reserved words used in programming that have a special meaning. Keywords are part of the syntax and they cannot be used as an identifier. For example: int money; Here, int is a keyword that indicates 'money' is a variable of type integer. other examples int for if else char while include etc.
What are basic keywords? ›
The basic keywords for a topic are the keywords that most directly describe the topic, and receive the bulk of the search traffic. If your niche is “surfing”, the most basic keywords are going to be “surfing”, “surf boards”, etc.
What are short keywords examples? ›
Short tail keywords are phrases with only one or two words. They tend to be generic, often pertaining to the category as a whole, for instance “digital marketing”, “condo for rent”, “SEO”, “shampoo”, “marketing”, “marketing analytics”, “washing machines” etc.
What are the three types of search keywords? ›
What Are the Different Types of Keywords?
- Informational: Searchers want to find information.
- Navigational: Searchers want to find a specific site or page.
- Commercial: Searchers want to investigate brands, products, or services.
- Transactional: Searchers want to complete an action (e.g., make a purchase)
A keyword is a simple term, or word, that is used to explore what results a source can provide on a topic. Different sources will provide different results using the same word. If a keyword doesn't "unlock" the results you want, try another!
How many types of keywords are usually? ›
There are 9 types of keywords: short tail, longtail, short-term, long-term, product defining, customer defining, geo-targeting, and intent targeting. All of these keywords have their special strength that can multiply your SEO efforts when used in different situations.
Using these words naturally on a website is what draws in users searching online. For example, when I type the word "candy" into a browser keyword search, I find a list of websites that sell candy.
What are positive keywords? ›
In search engine marketing (SEM), a positive keyword is a word or phrase that you want your ad to show up for when someone searches for it.
What are primary keywords? ›
A primary keyword, also known as a focus or main keyword, is the main term or phrase a webpage is expected to rank for in search engine results.
How many kinds of keywords are there? ›
There are 9 types of keywords: short tail, longtail, short-term, long-term, product defining, customer defining, geo-targeting, and intent targeting. All of these keywords have their special strength that can multiply your SEO efforts when used in different situations.
What are primary and secondary keywords? ›
The primary keyword is the main search term being targeted on a specific page. Secondary keywords are close variations, synonyms, or subtopics. They're both an important part of your overall content and SEO strategy.
What are secondary keywords vs long-tail keywords? ›
Secondary Keywords vs.
The term “long-tail keyword” refers to more specific and less popular keywords (with lower search volume). In contrast to short-tail keywords (or “head terms”) that generally denote broad topics with high search volume.
