Last updated on Dec 22, 2023
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Define your niche
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Build your portfolio
Be the first to add your personal experience
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Set your rates
Be the first to add your personal experience
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Find your clients
Be the first to add your personal experience
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Deliver your services
Be the first to add your personal experience
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Grow your business
Be the first to add your personal experience
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Here’s what else to consider
If you have a passion and skill for search engine optimization (SEO), you might be wondering how to turn it into a profitable side hustle. SEO consulting is a high-demand service that can help businesses improve their online visibility, traffic, and conversions. But how do you start an SEO consulting business without quitting your day job or investing a lot of money? Here are some of the best ways to launch your SEO consulting career as a side hustle.
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- Sarah Chaya Presch Digital Marketing Director @ Dragon Metrics│Co-Founder @ Neurodivergents in SEO 3
1 Define your niche
One of the first steps to start an SEO consulting business is to define your niche. This means choosing a specific industry, market, or type of client that you want to serve. By focusing on a niche, you can showcase your expertise, stand out from the competition, and attract your ideal customers. For example, you might specialize in SEO for dentists, e-commerce, or local businesses. To find your niche, consider your interests, skills, experience, and market demand.
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To start an SEO consulting business as a side hustle:Gain Expertise: Stay updated with SEO trends and Google algorithm changes.Build a Portfolio: Start with small projects, even pro bono, to showcase your skills.Network: Attend industry events, join online forums, and connect with potential clientsCreate a Website: Showcase your services, expertise, and case studies.Offer Free AuditsSet Competitive Pricing: Research market rates and set competitive prices.Utilize Social Media: Promote your services on platforms like LinkedIn.Get Testimonials: Use client feedback to build credibility.Manage Time Efficiently: Balance your side hustle with other commitments.Stay Client-Focused: Provide personalized, results-driven services
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2 Build your portfolio
Another important step to start an SEO consulting business is to build your portfolio. This means creating a website that showcases your SEO skills, services, and results. Your portfolio should include your bio, contact information, testimonials, case studies, and samples of your work. You can also use your website as a platform to share your SEO knowledge, tips, and insights through a blog or a newsletter. To build your portfolio, you can start by offering free or discounted SEO services to friends, family, or local businesses.
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3 Set your rates
One of the most challenging steps to start an SEO consulting business is to set your rates. This means deciding how much to charge for your SEO services, based on your value, skills, experience, and market rates. You can choose to charge by the hour, by the project, or by the results. You can also offer different packages or plans to suit different budgets and needs. To set your rates, you can research what other SEO consultants charge, calculate your expenses and desired income, and test different pricing strategies.
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4 Find your clients
One of the most exciting steps to start an SEO consulting business is to find your clients. This means reaching out to potential customers who need your SEO services and convincing them to hire you. You can find your clients through various channels, such as referrals, networking, social media, online platforms, cold emails, or ads. To find your clients, you need to have a clear value proposition, a compelling pitch, and a strong reputation.
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5 Deliver your services
One of the most rewarding steps to start an SEO consulting business is to deliver your services. This means providing high-quality SEO solutions that meet your clients' goals and expectations. You can deliver your services through different formats, such as audits, reports, strategies, implementations, or trainings. To deliver your services, you need to have a clear scope of work, a realistic timeline, a regular communication system, and a feedback mechanism.
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6 Grow your business
One of the most important steps to start an SEO consulting business is to grow your business. This means expanding your client base, increasing your revenue, and scaling your operations. You can grow your business through various strategies, such as upselling, cross-selling, recurring contracts, referrals, testimonials, partnerships, or outsourcing. To grow your business, you need to have a clear vision, a smart plan, and a consistent action.
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7 Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?
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- Sarah Chaya Presch Digital Marketing Director @ Dragon Metrics│Co-Founder @ Neurodivergents in SEO
SEO should never be thought of as a quick way to make money or something you can just do as a side hustle. You need a great deal of experience before you can become a consultant. If you don't you're going to be providing clients with a sub-par service and giving the SEO industry a bad name.
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