11 Best SEO Reporting Tools for Agencies [Free & Paid] (2024)

As an SEO agency, you're probably juggling projects for a number of clients. You have to do tens of SEO client reports to justify your SEO campaigns' progress every month. But the trouble with SEO reporting is that there are so many SEO reporting tools to choose from, and it would be a shame not to take advantage of them. In this guide, I'll review 11 powerful SEO reporting tools that will help your agency run SEO reports smoother than you could ever have thought possible.

Here are 11 powerful SEO reporting tools to try

  1. DashThis
  2. Geckoboard
  3. AgencyAnalytics
  4. SEMrush
  5. SE Ranking
  6. Google Data Studio
  7. Metrics Watch
  8. GrowthBar
  9. Klipfolio
  10. Nightwatch
  11. NinjaSEO

1. DashThis

Best suited for: digital marketers and agencies who need to build multi-integration dashboards with ease

Free trial: yes, 15 days. Sign up here.

Starting price: from $33/month

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Key features

DashThis is a dashboard and reporting solution for bringing marketing reports and metrics together in one unified place. DashThis is much easier and faster to use than other SEO reporting tools.

Firstly, DashThis does great at pulling in multiple third-party apps for one comprehensive data overview, and it connects with over 30 tools from every marketing channel, including SEO, PPC, social, and email. Each dashboard you build can include data from any combination of integrations you wish. All DashThis dashboards are updated automatically.

With DashThis, you don’t have to create your reports from scratch as it offers a wide selection of pre-defined report templates and cloning options. Save your complete report as a template, and use it for all your future clients.

Furthermore, report sharing is so simple with DashThis. It's possible to create a shareable link so your team members or clients can check metrics anytime they want.

DashThis is a 100% white label solution. Remove the DashThis branding completely, add your own logo and use your own custom email address to deliver dashboards and reports.

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DashThis offers 4 plans, starting from $33 per month (billed annually) or $39 per month (billed monthly) for 3 dashboards and unlimited data sources. View full pricing here.

Try dashthis: 15-day free trial

2. Geckoboard

Best suited for: marketing teams and small businesses needing a low-budget real-time business dashboard solution

Free trial: yes, 14 days. Sign up here.

Starting price: from $28/month

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Key features

Geckoboard is a KPI dashboarding and reporting tool to streamline data from various sources and monitor all important metrics in real-time.

Geckoboard has native integrations with over 80 data sources and applications, so you can quickly connect classic tools without coding. These integrations include Excel, Facebook ads, Google Analytics, Sheets, HubSpot, Youtube Analytics, and many more.

To get started quickly, Geckoboard has over 70 pre-defined dashboard examples used by real teams in marketing, sales, HR, product, support, and more. Get the amazing dashboard, already filled with all your preferred metrics and customizable for your different clients.


Geckoboard has 4 plans, starting from $28 per month (billed annually) or $35 per month (billed monthly) and it includes only 1 dashboard. View full pricing here.

3. AgencyAnalytics

Best suited for: marketing agencies wanting to track social media and marketing campaign performance from one location

Free trial: yes, 14 days. Sign up here

Starting price: from $8.33/month (per client)

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Key features

AgencyAnalytics is a dashboard solution for SEO and marketing campaigns that enables you to track every client's marketing channel from a single and central platform. Its automated client reporting helps marketing agencies streamline their client reporting.

With Analytics, you don’t need to switch between platforms as you can automatically include data from over 70 marketing integrations (Google Analytics, Google ads, Facebook ads, Mailchimp, and more).

All Agency Analytics reports are customizable: the drag and drop report builder offers full customization so you can build reports as per your requirements. Additionally, pre-built report templates (SEO, PPC, eCommerce, Google ads, social, and more) will help you automate your client reporting in minutes.


AgencyAnalytics has 3 plans: Freelancer, Agency, and Enterprise. The ‘Freelancer’ plan costs $8.33 per month (billed annually) or $10 per month (billed monthly) that comes with unlimited reports. View full pricing here.

4. Semrush

Best suited for: agencies and large enterprises needing a reliable SEO tool to measure the performance of SEO campaigns

Free trial: yes. Sign up here.

Starting price: from $99.95/month

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Key features

Semrush is a powerful SEO solution for keyword research, competitor PR monitoring, technical SEO, content optimization, link building, and SEO analysis. To begin with, Semrush is usually famous for its keyword research and analysis capabilities.

Firstly, its rank tracking report has everything you need to keep an eye on your daily rankings and uncover any shift before it causes the real issue to your search engine rankings. It also has multi-tracking capabilities where you can monitor your ranks down to the ZIP levels.

Semrush’s keyword gap report will help you understand the keywords you and your competitors all have in common and find out the keywords your competitors are targeting that you’re not.

Lastly, generating PDF reports in Semrush is so easy: drag and drop your data into your PDF and start sharing. Create daily, weekly, or monthly periodic email reports, and then save your customized reports as new templates for later use.


Semrush has 3 plans: Pro, Guru, and Business. The ‘Pro’ plan starts from $99.95 per month (billed annually) or $119.95 per month (billed monthly). See full pricing here.

5. SE Ranking

Best suited for: agencies and digital marketers who need an all-in-one SEO solution

Free trial: yes, 14 days. Sign up here.

Starting price: from $18.70/month

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Key features

SE Ranking is an SEO dashboard software for agencies with features like keyword rank tracking, website audit, backlink tracking, keyword research, and others. SE Ranking can track all major search engines like Google, Bing, Yahoo, and Yandex, including desktop, mobile, and local positions.

Its report builder helps you save time and resources, and all SE Ranking dashboards are customizable and easy to comprehend. Furthermore, you can deliver client reports on-demand or set up an automated schedule.

SE Ranking is a white label solution: use your own domain or subdomain without a single link to SE Ranking. Also, you can choose your favorite color scheme and use your logo in your reports.


SE Ranking has 3 plans: Essential, Pro, and Business. The ‘Essential' plan starts from $18.70 per month (paid annually) or $23.40 per month (paid monthly) for tracking up to 250 keywords. See full pricing here.

Try SE Ranking: 14-days free trial

6. Google Data Studio

Best suited for: marketers who’re looking for a free SEO reporting and dashboard tool

Free trial: completely free

Starting price: Free. Sign up here.

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Key features

Google Data Studio is a reporting and dashboard tool to turn your data into fully customizable interactive reports. It analyzes raw data from over 800 datasets across nearly 500 data connectors.

Thanks to sophisticated programming features like drill-downs, cross-chart interactions, and chart interaction controls, the Google Data Studio report view mode is so dynamic. Another beauty of this tool is that you and your team members can work on the same Google Data Studio dashboard in real-time.

Google Data Studio is developed with the same technology like Google Drive, which means you can decide who gets access to your dashboards. Easily manage access by giving individuals or groups the right to modify or view with just a few clicks.

Lastly, you’ll get going right away with the help of a library of report templates. Connect your data sources, then adjust the design to suit your reporting requirements.


Google Data Studio is available for free.

7. Metrics Watch

Best suited for: marketing agencies who need to send daily, weekly, or monthly SEO reports to clients with ease

Free trial: yes, 14 days. Sign up here.

Starting price: from $29/month

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Key features

Metrics Watch is a marketing reporting platform to pull metrics from the most popular marketing and SEO platforms, automatically compile the data, and deliver the reports directly via email.

Its growing template library will get you set up quickly, so you just connect your integrations and start reporting. Additionally, you can build your own reports from scratch with its drag-and-drop builder.

Metrics Watch integrates with Google Analytics and Google Search Console, so you keep an eye on pages that get indexed, site performance, mobile functionality, and much more.


Metrics Watch has 4 plans: Starter, Pro, Premium, and Enterprise. The ‘Starter’ plan costs $29 per month (billed monthly) or $290 per year. See full pricing here.

8. GrowthBar

Best suited for: SEO experts and content marketers who need an SEO solution for keyword research, backlink analysis, and content writing

Free trial: yes, 7 days. Sign up here.

Starting price: from $29/month

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Key features

GrowthBar is a suite of SEO tools and Chrome extension for competitor research, keyword research, keyword ranking, and content idea generation. This tool has an intuitive interface and gives you queries in over 20 languages, showing keyword difficulty scores and search volume.

Firstly, with its competitor research feature, you’ll see the amount of organic traffic your competitors generate as well as your competitor backlinks so you as well can gather coverage from all important high authority websites.

In terms of reporting, the GrowthBar dashboards are great for tracking your SEO performance over time and sharing insights with your team or clients.


You can choose from 3 GrowthBar plans: Standard, Pro, and Agency. The ‘Standard’ plan costs $29 per month (billed annually) or $48 per month (billed monthly) that comes with unlimited Chrome extension use and email support. See full pricing here.

9. Klipfolio

Best suited for: digital marketers and agencies who need to build SEO campaign reports

Free trial: offers freemium version. Sign up here.

Starting price: from $99/month

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Key features

Klipfolio is a business intelligence and reporting solution to connect with any data source and build interactive visualizations.

Firstly, Klipfolio syncs with over 100 native connectors, spreadsheets, and on-premise servers. Some Klipfolio integrations include Excel, Twitter ads, Bing ads, Google Analytics, MailChimp, Semrush, and others.

With Klipfolio, it’s possible to set threshold or recurring notifications via email. That way, you can be informed of the changes in your data and take corrective action immediately. All Klipfolio dashboards are refreshed automatically, so your clients can see up-to-date data in the dashboard.


You can choose from 4 Klipfolio plans: Free, Plus, Pro, and Custom. The ‘Free’ plan allows you to benefit from unlimited dashboards and a 4-hour data refresh interval. View full pricing here.

10. Nightwatch

Best suited for: agencies needing a reliable SEO solution with accurate rank tracking and reporting features

Free trial: yes, 14 days. Sign up here.

Starting price: from $32/month

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Key features

Nightwatch is an SEO software for rank tracking, site auditing, and SEO report automation.It has a drag-and-drop interface to create beautiful SEO reports with aggregated data in a few clicks.

Besides Google, you can track rankings daily on all major search engines, including DuckDuckGo and Bing. Track your rankings for any location, and receive a complete overview of where you stand on SERPs, including local map results.

Furthermore, Nightwatch integrates with Google Analytics and Google Search Console, so you get to see the most accurate website data for better analysis of SEO rankings.


3 plans are available on Nightwatch: Starter, Optimise, and Agency. The ‘Starter’ plan starts from $32 per month (billed yearly) or $39 per month (billed monthly). View full pricing here.

11. NinjaSEO

Best suited for: agencies and SEO professionals who need a low-budget solution for rank tracking and website audit

Free trial: no

Starting price: has a freemium version. Paid plans start from $9.99/month

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Key features

NinjaSEO is an SEO tool for rank tracking, backlink monitoring, and website audit. Optimize your website's performance by crawling it and checking for errors which will let you extract important website data to improve your website health of your onsite SEO.

With NinjaSEO's keyword rank tracker, you can track your site's keyword ranks in Google's SERPs, keep track of your rivals' keyword strategies, and understand how they perform in organic search results.

Lastly, its backlink checker is really helpful in seeing a holistic picture of your backlink profile, so you can compare it to rivals to reveal the techniques you can use to boost your rank.


NinjaSEO has 3 plans: Free, Cloud, and Hosted. Paid plans start from $9.99 per month (billed annually) or $14.99 per month (billed monthly) which comes with 24×5 email, chat, and phone support. See full pricing here.

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Pasha Abdulov

Pasha is a full-time content marketer and writer. With over 2 years of experience in content strategy and SEO, he crafts educational content on SaaS marketing and analytics tools to help marketers grow and succeed. When he's not hard at work, odds are Pasha’s spending time with his family, jogging, or reading about emotional intelligence, leadership, and productivity.

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11 Best SEO Reporting Tools for Agencies [Free & Paid] (2024)


What is the best SEO report? ›

SE Ranking – Best all-in-one SEO reporting tool. Raven Tools – Best dedicated SEO reporting tool. SEO PowerSuite – Best software-based SEO reporting tool. SEMrush – Best overall marketing toolkit including SEO reporting features.

What is the best automated SEO reports tool? ›

Top 20 SEO Reporting Tools in 2022
  1. SE Ranking. SE Ranking offers a reporting feature that gives users the ability to view and download data manually or automatically. ...
  2. Semrush. ...
  3. MOZ Local. ...
  4. Serpstat. ...
  5. Moz Pro. ...
  6. Ahrefs. ...
  7. AgencyAnalytics. ...
  8. Raven Tools.
Jan 15, 2023

What are the 3 C's of SEO? ›

Simply put, the fundamentals of SEO can be boiled down to The 3 Cs: content, code and credibility.

What are the 4 types of SEO? ›

Explore the four types of SEO and learn how to optimize your site.
  • On-page SEO. Our Beginners Guide to SEO outlines the basics of search engine optimization, and on-page SEO is one of the easiest and most common ways to boost site visibility. ...
  • Off-page SEO. ...
  • Local SEO. ...
  • Technical SEO.
Jan 5, 2023

What is the best software for reporting? ›

Reporting tools
  1. Google Analytics. Google Analytics is one of the most widely used free reporting tools. ...
  2. Google Data Studio. Google Data Studio is one of the best free report building software. ...
  3. OWOX BI. ...
  4. Funnel. ...
  5. Supermetrics. ...
  6. Improvado. ...
  7. Datorama.

Does Google have free SEO tools? ›

Google's SEO tools are a great place to start.

Since the search engine currently accounts for 70% of all searches, their SEO tools harness the most accurate and comprehensive source of data. The best part of using these tools is that they're absolutely free and generally unlimited.

Is there any free SEO tool? ›

Google Business Profile is an important free local SEO tool. With it, you can create and manage your Google listing that pops up when someone searches for your business. This is also what shows up in Google Maps.

Who is the World No 1 SEO expert? ›

1. Brian Dean. As a top SEO expert, Brian Dean has been dubbed an "SEO genius" by Entrepreneur.com and a "brilliant entrepreneur" by Inc Magazine. Brian's award-winning blog, Backlinko.com, has been listed by Forbes as a top "blog to follow".

How do I focus on SEO? ›

Optimise your content layout. For example, include a numbered list to show your content in a different form, which can help target featured snippets. Update any old blog posts with new, relevant information and optimize the meta data to include keywords. Make sure all metadata is relevant to the page and optimized.

What is the difference between SEO and local SEO? ›

Target Audience: One of the most significant differences between national and local SEO is the target audience. Companies that engage in national SEO need a website that appeals to a broad audience. In contrast, businesses that engage in local SEO need to have a website designed to appeal to people in a specific area.

What is a silo on a website? ›

A content silo is a method used in search engine optimization (SEO) that involves structuring your website content around keyword-based themes. Basically, when you create a silo structure, you are grouping related and relevant content into distinct sections on your website.

What are your top 5 SEO recommendations? ›

The 5 SEO Recommendations That Matter in the End
  • Structured data matters. The short explanation of why structured data is helpful is that it tells crawlers what there is within your page. ...
  • Page freshness. ...
  • Internal linking (still matters) ...
  • Title tags. ...
  • Obtain backlinks.
Mar 26, 2019

What is the golden rule of SEO? ›

Well-written content engages the reader, increases search engine rankings and traffic, and increases the likelihood of quality links from other sites.

What are the three 3 most important SEO and website metrics? ›

These SEO metrics help measure whether your current strategies are working, how effective they are, and where there's room for improvement. Some of the most common SEO KPIs include rankings, organic traffic, backlinks, and pages indexed.

What are the latest SEO techniques in 2022? ›

From quality content to user experience, below are five strategies to start exploring now.
  • Create quality content. ...
  • Leverage ethical link-building practices. ...
  • Optimize all images. ...
  • Improve the user experience. ...
  • Repurpose your content.
Jan 21, 2022

What are the 7 C's of digital marketing? ›

In contrast to other marketing models, the 7 Cs Compass Model considers both the marketing strategies as well as the segment to which the strategies are being targeted. The seven Cs are Corporation, Commodity, Cost, Communication, Channel, Consumer and Circ*mstances.

Which SEO technique should be avoided? ›

Out of Date SEO - the Techniques You Need to Avoid
  • Don't over-prioritize keywords. Keyword research has long been considered a cornerstone of SEO. ...
  • Don't create a landing page per keyword variation. ...
  • Don't publish too much content. ...
  • Don't use lazy link acquisition techniques. ...
  • Don't accept poor quality guest blogging.
Oct 20, 2016

What are the latest SEO techniques? ›

The SEO techniques below all help you do one or more of those things.
  • Learn from your competitors.
  • Prioritize low-difficulty topics.
  • Update old content.
  • Fill content gaps.
  • Create content hubs.
  • Get more backlinks.
  • Optimize internal links.
  • Fix broken links.
Sep 22, 2022

Who is the godfather of SEO? ›

To say that Rand Fishkin is the 'Godfather' of the SEO industry may not be technically true, but it kind of feels that way.

Who is the coolest guy in SEO? ›

Kris Reid is known online as the coolest guy in SEO.

Who is king of SEO? ›

Creating, editing, and promoting unique high-quality content is difficult and time consuming. But in the end, the golden rule of SEO is that Content is the King. It is not because of a search engine, but it is for your site visitors. A page that is read by people is better than a page that is read by bots.

Will SEO exist in 5 years? ›

The SEO industry is alive and kicking and I don't see it losing steam, at least in the next 5 years. Since internet marketing experts like you aren't abandoning SEO strategy, the landscape will get more competitive. So, to get the edge, you've got to stay updated with the latest trends.

What is the most difficult part of SEO? ›

Here's a look at four of the most challenging parts of search engine optimization.
  • Finding Trusted Information. ...
  • Taking a Comprehensive Approach. ...
  • Convincing Others that SEO Matters. ...
  • Paving the SEO Road. ...
  • The Importance of a Great SEO Strategy.
Dec 10, 2014

How many keywords should I use for SEO? ›

It's easier for pages to rank if they focus on one topic, so you should focus on two or three primary keywords per page that are reworded variations. Targeting four or more keywords is difficult because there is limited space in the title and meta description tags to target them.

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