The 4 Best SEO Software for Agencies in [CY] | SEO Agency Software (2024)

The 4 Best SEO Software for Agencies in [CY] | SEO Agency Software (1)

SEO software for agencies is no longer optional. If you want your agency business to succeed you must use the right analytics and reporting tools. There's so much data to analyze it's impossible to get it done without the help of a good tool.

With so much choice available in the market, finding the right agency tools has become a complex task. What should you look for? What does good SEO agency software look like?

This post has distilled it for you. It brings you the best search engine optimization tools for agency.

However, before we get into the actual tools it's important to answer some basic but essential questions: what is SEO software for agencies, why do you need it, how to choose SEO software for agencies and current trends that you should pay attention to.

Table of Contents

What is SEO Software for Agencies?

There are countless metrics to keep track of within an SEO agency: conversions, keyword tracking and ranking, bounce rate, organic traffic, backlinks, domain authority and much more.

Each of your clients expects you to provide detailed reports with these metrics. Can you imagine trying to do this without a tool? It would be impossible.

An SEO agency tool keeps track of all websites within your portfolio. These tools are the only way you can get the job done quickly and accurately. They analyze every website in your portfolio as frequently as you want and provide you with metrics, reports and recommendations about what you should do next.

This kind of reporting matters a great deal to your clients, and it's important for in-house operations because it molds and directs your strategy. You get to know what needs doing for every client to help them dominate SERPS.

The 4 Best SEO Software for Agencies in [CY] | SEO Agency Software (2)


There is no single tool in the market that can track all the metrics you need. As your agency grows you'll find that you need to invest in several tools to track the various metrics that need keeping an eye on.

You may find, for example, that some tools prioritize keyword research and competition analysis but aren't so strong when it comes to lead conversion.

However, the best tools in the market put together the most important functionalities and ensure that you have as many features as possible. These are the best tools especially for a growing SEO agency.

Why Use SEO Agency Software?

The 4 Best SEO Software for Agencies in [CY] | SEO Agency Software (3)

Why do digital agencies need SEO tools? Because SEO is as strong as the data it's built on. Having the right tools gives you access to the right data. Not convinced? Here are additional reasons you should invest in the best SEO software for agencies:

There are additional reasons you should invest in the best SEO software for agencies:

  • It allows you to spy on competitor strategy without crossing any lines. Imagine letting your clients know who their competitors are and what they should be doing to bypass them in SERPs? They will love your SEO agency even more and you'll secure business for the long term.
  • You never have to do a manual audit if you have the right SEO agency tool. Audits highlight the problems that are holding a website back. If you have all the time in the world and great analytical capabilities you can try and do a manual audit but it isn't worth it. The right tool can get it done in minutes and will provide more accurate results.
  • The right agency SEO software will show you high-converting keywords for every website in your portfolio. You can create the kind of content that makes lead generation and generation a breeze.
  • Some metrics are tough to calculate without a tool. Think organic traffic and conversions, for example. While it's true that rank is the most important metric for many website owners, other metrics matter just as much but aren't as easy to track without the right tool.
  • The right SEO agency management software helps you visualize data for clients in ways that are easy for them to understand.
  • You can communicate clearly to your clients. Everyone who hires you to do SEO wants to see a good ROI. With the right tools you can provide metrics that show what they are getting for their investment.

How Do You Choose SEO Software for Agencies?

Good SEO agency software should be able to do a majority of the following functions:

  • Keyword research and tracking
  • Rank tracking
  • Backlink analysis
  • Site audits or site crawls
  • Social media metric
  • Competitive analysis
  • Technical SEO
  • Project management
  • In-depth reporting (plus white label reports)
The 4 Best SEO Software for Agencies in [CY] | SEO Agency Software (4)

While these features are important, there's more to picking the best SEO agency software:

  • Check the accuracy of the tool's data. What do others have to say about the data they get from the software? Is it accurate and up to date?
  • Look at the website audit feature – how deep and comprehensive is it? What parameters are included, and what kind of reports do you get from a website audit?
  • What kind of competition analysis can the tool do? Some basic tools only show the rank of competitors, but others provide a lot more detail. They show you what keywords competitors are ranking for, what headlines they're using for paid ads, their backlink profiles and more.
  • Check what kinds of reports you get. Do they contain all the metrics your clients want to see? Do they provide visualizations (graphs and pie charts)? and recommendations and tips?
  • Lastly, the software you choose should have a UX, integrate with other software in your agency and allow team members to collaborate.

Pay Attention to These SEO Trends for 2021

The 4 Best SEO Software for Agencies in [CY] | SEO Agency Software (5)

As you seek out SEO agency software, keep these trends in mind:

  • Search intent is king. Find out what users are really looking for and you'll get ahead of your competitors.
  • AI will play a significant role in how search engines analyze user data. A tool with an on-page SEO checker will show you what users are looking for.
  • Voice search is becoming more popular, so optimize your content with longer, natural-sounding keyword phrases.
  • Make sure your site is mobile-friendly.
  • Google will place more emphasis on local SEO in the coming year.
  • For content, Google's EAT is more important than ever. EAT stands for Expertise, Authority and Trustworthiness.
  • Long-form content gets about 4 times more traffic than short-form content. Articles with 3,000 plus words tend to get two or three times more traffic than those with 1,200 words or less. Break up your content into small chinks with H2 and H3 tags to make it more scannable by search engines.
  • Features Snippets help you steal traffic from your competitors. They give users a glance into what your content is about, and articles with snippets tend to get lots more clicks.
  • Your SEO strategy will need to include video.
  • Google now places high value on semantically related keywords.
  • Data analytics now matters more than ever because it helps you understand user needs.

Best SEO Software for Agencies

Read ReviewView Listing

The 4 Best SEO Software for Agencies in [CY] | SEO Agency Software (6) is a collection of more than 40 SEO tools. It provides everything an SEO agency needs to optimize, track and report on client websites.

It provides tools for keyword research, SEO analysis, site management, rank tracking, reporting and much more. is excellent for competitor analysis. You can see who your clients are competing against in their niche and the keywords they rank for.

In just a few seconds you'll be able to uncover thousands of low-competition, long-tail keywords that you can recommend to clients for new content.

The Bulk URL Analyzer module lets you analyze multiple URLs at once. This is especially handy when you want to audit client sites and their competitors. It shows you PageRank, Alexa rank, domain age, social signals, Moz Rank and Domain Authority and the quality and type of links on a site.

You get client dashboards that your clients can log into to see the status of their campaigns. The shared access means you don't have to send reports all the time. A white-label reporting module allows you to brand client reports. is also an excellent website management tool. It helps you keep track of pages, posts and links, and you can write notes and reminders for each site you manage.

The software sends instant notifications any time there's a problem on a site and also informs you if there's downtime.

Visit Now

View Listing


The 4 Best SEO Software for Agencies in [CY] | SEO Agency Software (7)

SerpStat puts together more than 30 tools that agencies can use to meet client needs. They include competitor analysis, keyword analysis, rank tracking, site audits and more.

The keyword research tool provides alternative keywords that clients could be ranking for and search questions that you can use to structure their content. You can analyze keywords seasonally and find niche leaders using ad analysis.

The rank tracking tool works to track the rank of any site worldwide and the rank of competing sites within any niche. You can also see the market share of a website using selected keywords.

For competitor analysis, SerpStat allows you to find client competitors in PPC and SEO, see their visibility and how much traffic they get for selected keywords, and which of their pages are ranking. Use this information to improve client strategy and get them to rank higher in SERPs.

You can use SerpStat to do site and page audits and text analysis for content optimization.

Visit SERPstat Now

View Listing


The 4 Best SEO Software for Agencies in [CY] | SEO Agency Software (8)

SEMrush is a collection of more than 40 SEO tools. They cover everything from content marketing to social media marketing.

SEMrush provides tools that you can use from the moment you create a new website. For lead generation, each of your clients can have a dedicated page to get new prospects.

The Client Manager allows you to assign projects to team members, track their progress and generate reports that you can share with clients.

You can manage access to dashboards, and you can also share dashboards with clients. You can set up alerts to send you vital data at any time. This is especially important for reporting; reports are generated automatically and sent to your inbox. SEMrush reports can be branded with your logo.

Other tools include on-page SEO audits, rank tracking, social media management, link building, competitor SEO analysis, content creation and distribution, competitor PR tracking and website monetization.

Visit SEMrush Now

View Listing


The 4 Best SEO Software for Agencies in [CY] | SEO Agency Software (9)

Ahrefs puts together dozens of free and paid tools for SEO agencies. Main tools include site explorer, keyword explorer, a site auditor, rank tracker and content explorer.

There is a host of free tools on offer that you can use to discover and analyze keywords and backlinks. Additional features include Domain Comparison, Batch Analysis, Link Intersect, Content Gap, Email Alerts, Traffic Checker, and others.

This tool is quite popular and boasts customers like Facebook, Netflix, Shopify and Tripadvisor.

Ahrefs has the largest 3rd party database of search queries. It processes vast amounts of data and crawls search engines constantly to make sure that they bring you up-to-date information.

Visit Ahrefs Now


  • Can I use the same SEO software for agencies across different industries?

Yes, you can. Most SEO agency software is created to work across all industries. However, depending on the specific industry's complexities, you may need specialized software to keep track of certain unique metrics.

  • Should I hire an SEO agency or can I use one of these tools and do it myself?

It depends on whether you have the time to do it yourself. Anyone who has experience in SEO will tell you it is a time-consuming and complex affair, especially as a business grows. You can choose to buy one of these tools and do SEO yourself, but that will take away from the time you could spend doing other more important things in your business. If your business is small, you can optimize yourself, but as it grows, DIY may not give you expected returns.

  • What software do SEO companies use?

The best SEO agencies choose software that puts together as many features as possible. All the tools featured here are good examples of agency SEO software. When shopping for an SEO agency it's a good idea to find out what software they use, what features it has and what kinds of reports it provides. Also, check whether they'll allow you unlimited access to your client dashboard.

  • Is SEO necessary for a small business?

If you want a business to grow, dominate SERPs and outrank your competitors, SEO is an absolute must.


SEO software for agencies is varied; each comes with unique features and functionalities. It's up to you to decide what features are most important for your clients. What would help them meet their goals? The best software is the one that helps you meet as many client needs as possible.

Our choice would be It puts together all the features we feel are necessary for SEO for agencies. The tool has a friendly user interface, gets new features regularly and is well supported. also has affordable packages (compared to the others in this post) and even small SEO agencies can fit it within their budget.

Compare SEO Agency Software

SEOKeyword ResearchWebsite AuditWhite LabelSocial Media ManagementAnalytics & ReportingPricing (Month)
SE RankingYesYesYesYesYes$39.00
The 4 Best SEO Software for Agencies in [CY] | SEO Agency Software (2024)


What is the best SEO tool? ›

10 best SEO tools for 2023
  • Google Analytics and Google Search Console. Level: Beginner through to advanced. ...
  • Clearscope. Level: All levels. ...
  • Semrush. Level: Intermediate through to advanced. ...
  • Ahrefs. Level: Advanced. ...
  • Moz. Level: Beginner through to intermediate. ...
  • Surfer SEO. Level: All levels. ...
  • SE Ranking. Level: All levels. ...
  • WooRank.

What software does SEO use? ›

  • Moz Pro. Industry Standard for SEO Management. ...
  • SpyFu. Broad Keyword Management for Seasoned Users. ...
  • AWR Cloud. Good Search Rank Tracking With Google Algorithm Monitoring. ...
  • Good Ad Hoc Keyword Search at Low Price. ...
  • SEMrush. Comprehensive Keyword Research and Analytics. ...
  • Ahrefs. ...
  • DeepCrawl. ...
  • Majestic.

What is SEO tools for digital marketing? ›

SEO tools investigate the potential of Web pages for high placement on search engine ranking pages. They provide information on backlinks and keywords as well as insights into SEO competition on the Internet.

What is an SEO agency? ›

An SEO agency will identify opportunities to acquire links from relevant industry sites, quality directories, and various other sources. The idea is to generate traffic from these sources by ensuring the link points to something that will deliver value to the reader.

What are the 4 types of SEO? ›

Explore the four types of SEO and learn how to optimize your site.
  • On-page SEO. Our Beginners Guide to SEO outlines the basics of search engine optimization, and on-page SEO is one of the easiest and most common ways to boost site visibility. ...
  • Off-page SEO. ...
  • Local SEO. ...
  • Technical SEO.
Jan 5, 2023

What are the two main types of SEO? ›

The three kinds of SEO are:
  • On-page SEO – Anything on your web pages – Blogs, product copy, web copy.
  • Off-page SEO – Anything which happens away from your website that helps with your SEO Strategy- Backlinks.
  • Technical SEO – Anything technical undertaken to improve Search Rankings – site indexing to help bot crawling.
May 25, 2021

How much do agencies charge for SEO? ›

The most common monthly retainer range for SEO agencies is $500–$1,000/month. For consultants, it's $2,501–$5,000. For freelancers, it's $251–$500/month and $101–$500/month.

How can I do SEO agency? ›

Discover How to Build an SEO Agency and Find Success
  1. Choose a Niche as an SEO Company.
  2. Define Your Services as an SEO Agency.
  3. Market Your SEO Agency.
  4. Learn How to Close Deals.
  5. Uphold Business Continuity and Operations.
  6. Build Strong Relationships with Clients.
  7. Understand that You Need to Do the Work.
  8. Maintain Accountability.
Mar 20, 2022

How much does it cost to hire an SEO agency? ›

Hiring an experienced SEO freelancer or agency by the hour typically costs anywhere between $50-$150 per hour. Of course, you can find people that charge significantly less or more than this hourly rate. For example, this SEO hourly rate breakdown found that 6% of SEO providers charge over $200/hour.

What are the four digital marketing tools? ›

Here are the five common digital marketing tools.
  • Social media platforms. ...
  • Design tools. ...
  • Analytics tools. ...
  • Content marketing tools. ...
  • Email marketing tools.

Which is the best free SEO tool for beginners? ›

Best free on-page optimization tools
  • Rank Math Plugin. Rank Math is a WordPress plugin that helps you optimize your website content. ...
  • Yoast SEO Plugin. ...
  • Google Trends. ...
  • Ahrefs Keyword Generator. ...
  • Google Search Console. ...
  • Bing Webmaster Tools. ...
  • Google Analytics. ...
  • Ahrefs Backlink Checker.
Dec 22, 2020

What are the 3 C's of SEO? ›

Simply put, the fundamentals of SEO can be boiled down to The 3 Cs: content, code and credibility.

How do you write SEO in 4 easy steps? ›

Search Engine Optimization (SEO) for your article
  1. Create a search engine friendly title. Include 1-2 keywords related to your topic. ...
  2. Optimize your abstract. Place essential findings and keywords in the first two sentences of your abstract. ...
  3. Use keywords throughout your article. ...
  4. Be consistent. ...
  5. Build links.

What are the 4 parts of a search ad? ›

11.4: The elements of a search ad
  • Note.
  • Writing effective copy. Note. Note.
  • The long tail. Note.
Apr 17, 2022

What are the latest SEO techniques in 2022? ›

From quality content to user experience, below are five strategies to start exploring now.
  • Create quality content. ...
  • Leverage ethical link-building practices. ...
  • Optimize all images. ...
  • Improve the user experience. ...
  • Repurpose your content.
Jan 21, 2022

What is the golden rule of SEO? ›

Well-written content engages the reader, increases search engine rankings and traffic, and increases the likelihood of quality links from other sites.

What are the latest SEO techniques? ›

The SEO techniques below all help you do one or more of those things.
  • Learn from your competitors.
  • Prioritize low-difficulty topics.
  • Update old content.
  • Fill content gaps.
  • Create content hubs.
  • Get more backlinks.
  • Optimize internal links.
  • Fix broken links.
Sep 22, 2022

What is the Golden Triangle in SEO? ›

The Golden Triangle is a distinct area of intense eye scan activity that is shown in the diagram below. It's important to understand that the Golden Triangle pattern is seen in first time visits to a results page. I find it easiest to think of it as a storm map. The darker the area (Red) the higher the eye traffic.

What are your top 5 SEO recommendations? ›

The 5 SEO Recommendations That Matter in the End
  • Structured data matters. The short explanation of why structured data is helpful is that it tells crawlers what there is within your page. ...
  • Page freshness. ...
  • Internal linking (still matters) ...
  • Title tags. ...
  • Obtain backlinks.
Mar 26, 2019

What are the five ingredients SEO? ›

5 Basic Components Of A SEO Strategy
  • Content.
  • Keywords.
  • Technical SEO.
  • On-Page SEO.
  • Off-Page SEO. Conclusion.

Is SEO good for Realtors? ›

The main benefit of a strong SEO strategy that includes quality content is that it can improve your incoming traffic. Not only does it increase your traffic, but if you are publishing relevant content and keywords, you are also attracting more of the right audience with greater chances of becoming clients.

Who is the World No 1 SEO expert? ›

1. Brian Dean. As a top SEO expert, Brian Dean has been dubbed an "SEO genius" by and a "brilliant entrepreneur" by Inc Magazine. Brian's award-winning blog,, has been listed by Forbes as a top "blog to follow".

Can I do SEO on my own? ›

If you've wondered, “Can I do SEO myself?” the answer is definitely. You don't need to hire an outside agency to improve your SEO, and this guide gives you some basic SEO tips to get started.

How much does SEO charge per hour? ›

The average hourly fee for an SEO specialist is between Rs 500 to Rs 1500, but here's the thing: SEO takes time to show results.

How much is SEO per hour? ›

However, the most common hourly rate for SEO agencies and freelancers is the same: $75–100/hour. For SEO consultants, it's $100–150/hour.

How much should I pay someone for SEO? ›

Automated Local SEO pricing generally runs between $300-500 per month. Small scale SEO pricing packages range between $400-$900 per month. Comprehensive Local SEO services can be as much as $4,000 per month. Most businesses have budgets that range from $500/month to $10,000/month.

How do I find a professional SEO? ›

An SEO freelancer is a professional who helps you gain more visibility on search engines.
Where to Hire SEO Freelancers
  1. Job Boards. Job boards are a great place to source SEO talent. ...
  2. Social Media. ...
  3. Ask Google. ...
  4. Reach Out to Your Network.

Who is the godfather of SEO? ›

To say that Rand Fishkin is the 'Godfather' of the SEO industry may not be technically true, but it kind of feels that way.

Who is the coolest guy in SEO? ›

Kris Reid is known online as the coolest guy in SEO.

Can you learn SEO in 3 months? ›

Experts say it usually takes one to three months to learn the foundations of SEO and a year or more to master the practice fully. The length of time it takes to learn the basics of SEO depends upon several factors.

How many hours does it take to learn SEO? ›

#4: How much time you have to learn SEO

If you can learn SEO for a couple of hours every day, then you can master the basics of SEO within 4-8 weeks and land your first SEO job in 3-6 months. If you can learn SEO full-time, then you can master the basics even within 1-2 weeks.

How can I start SEO as a beginner? ›

SEO Step-by-Step Tutorial
  1. Step 1: Find keywords.
  2. Step 2: Put keywords in the page title.
  3. Step 3: Put keywords in the page URL.
  4. Step 4: Put keywords in your meta description.
  5. Step 5: Put keywords in your H1 text.
  6. Step 6: Use keywords in the page's content.
  7. Step 7: Build links to your website.
  8. Step 8: Monitor your rank.
Jul 21, 2022

Top Articles
Latest Posts
Article information

Author: Prof. Nancy Dach

Last Updated:

Views: 6022

Rating: 4.7 / 5 (57 voted)

Reviews: 80% of readers found this page helpful

Author information

Name: Prof. Nancy Dach

Birthday: 1993-08-23

Address: 569 Waelchi Ports, South Blainebury, LA 11589

Phone: +9958996486049

Job: Sales Manager

Hobby: Web surfing, Scuba diving, Mountaineering, Writing, Sailing, Dance, Blacksmithing

Introduction: My name is Prof. Nancy Dach, I am a lively, joyous, courageous, lovely, tender, charming, open person who loves writing and wants to share my knowledge and understanding with you.