Search engine optimization (SEO) marketing strategy enables search engines to understand the content better and rank it well for visibility during relevant searches. Many SEO strategies like increasing traffic for higher ranking by SERPs involve using a website. Can SEO be done without a website?
Yes.SEO works well with websites but does not mean that you cannot take advantage of its capacity without a website. Below are the ways to do SEO without a website.
Google My Business (GMB) Listing
Google My Business is Google’s free listing service. Businesses add their information such as:
- Google maps
- Operation hours
- Contact information
A GMB listing is the first answer to “can SEO be done without a website?” GMB is an online business listing because it ranks locally on Google. The information help potential customers to find a business when they enter a search term to find similar services or products.
For instance, when someone searches for an “auto garage near me,” some local results of auto garages near the physical location will appear. The garages did not require a website to be on the search results. The owners created a listing on the GMB directory. GMB listings are a great source of free traffic to the business.
GMB also improves customer interaction because clients can leave reviews, and business owners respond.
Local Business Listing
Have you operated a local business for years without a website? It might be online without your knowledge. It is essential to search because it is likely that Google may have picked the business to create a business listing online.
Google shows the listing to relevant audiences searching for location-specific things. You can do SEO by claiming that business on the online listing. Use SEO methods to push that listing to the top of SERPs and use the ranking to your advantage.
Social Media
Social media is another answer to “can SEO be done without a website?” Social media is an effective way for SEO and climbing more spots on Google’s first page for your business. Social media platforms are highly authoritative, so they can quickly get a high ranking for your business.
Social Media Supports SEO In Two Ways.
The first is to optimize your social media sites for searchers to find you within the social network. For instance, you can use optimization techniques on LinkedIn if you provide electrical service. It ensures you show up when a person searches “electricians.”
A second way is that your social profiles show up on Google SERP. They appear first when someone searches your name, but SEO makes it easier to find your profile if your name is common.
Youtube Channel
Youtube is a powerful way to market something because it is the second largest search engine. Google owns it. When someone searches for something on Google, video results appear on the SERP. It becomes a form of SEO if the searcher clicks on a video in the SERP and is redirected to the video’s YouTube page.
A video that gives value to viewers, like helping them understand or do complex things, helps with SEO. Education and how-to videos are some of the best for SEO. Choose appropriate keywords that match likely search terms. You do not want people to skip your videos like readers fail to read blogs even if YouTube is an answer to “can SEO be done without a website.”
A website is vital for online marketing, but it is not the only way to SEO.
Need Search Engine Optimisation services? Digital Marketing? Speak to us today!
FAQs
The Bottom Line. While SEO can be initiated without a website to some extent, long-term success typically requires an owned platform to implement optimization best practices at scale.
Can SEO be done without website? ›
Many SEO strategies like increasing traffic for higher ranking by SERPs involve using a website. Can SEO be done without a website? Yes. SEO works well with websites but does not mean that you cannot take advantage of its capacity without a website.
Do I need a blog for SEO? ›
Does blogging help with SEO? Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and make your site more appealing to visitors.
Can I do SEO alone? ›
Yes, you can do SEO yourself! DIY SEO involves managing all aspects of SEO in-house, including tasks like researching keywords, optimizing your site, monitoring rankings, setting up analytics, and more. Search engine optimization (SEO) doesn't always require help from an specialist.
Do I need a website to learn SEO? ›
Get a website to practice SEO
If you want to learn SEO to optimize your own website — problem solved, take your website and practice away. If you don't have a website and want to learn SEO to work as an SEO professional, it's advisable to launch a practice website.
Can you have a Google business without a website? ›
If you don't have a website and your competitor does, a prospective customer can go to their site, place orders, sign up for a newsletter, and more. Don't miss out on all these amazing opportunities to serve your customers with only having a Google My Business listing.
How many blogs per month for SEO? ›
Building quality content is one of the best and safest ways to achieve quality SEO ranking. And posting relevant compelling blog posts is one of the best ways to boost online visibility. You should aim to publish 10 to 15 blogs per month to get the desired SEO ranking if you are in a competitive niche.
How many blogs do you need for SEO? ›
A good number of blogs for SEO to aim for is 20-30. However, these blogs should not be rushed, their main purpose is to provide high quality, expert information for users. Blogs are unlikely to rank if the information provided is low quality.
How many blog posts do I need for SEO? ›
Publish consistently after launch; one study found that having at least 24 blog posts can increase traffic to your blog by 30%, and having more than 50 posts can lead to a 77% boost in traffic. In general, longer posts are better—both for search engine optimization (SEO) purposes and for your visitors.
How can I practice SEO at home? ›
I know everyone has a different learning style, so I'll include resources that appeal to different needs.
- Read and watch reliable resources. ...
- Take free courses. ...
- Stay on top of the trends. ...
- Study your competitors. ...
- Learn by doing. ...
- Use SEO tools. ...
- Find keywords. ...
- Put keywords in the page title.
How much does SEO cost? While many businesses pay between $1,500 to $5,000 per month for SEO, you could pay as little as $100 per month or upwards of $30,000, depending on several factors.
What happens if you don't do SEO? ›
If you stop doing SEO, you'll eventually start seeing lower rankings in search results. Over time, this will lead to less organic traffic to your site and less visibility online.
How do I start SEO from scratch? ›
Search Engine Optimization (SEO) Starter Guide
- How does Google Search work? ...
- How long until I see impact in search results? ...
- Help Google find your content. ...
- Organize your site. ...
- Make your site interesting and useful. ...
- Influence how your site looks in Google Search. ...
- Add images to your site, and optimize them. ...
- Optimize your videos.
- Get SEO Data. with the Organic Research Tool. ...
- Get Keyword Suggestions. with the Keyword Magic Tool, the Biggest Keyword Database on the Market. ...
- Run a Full Keyword Analysis. ...
- Create Optimized Content. ...
- Find and Fix Internal Linking Issues. ...
- Increase Your Local Visibility. ...
- Track Your Rankings with Ease. ...
- Start Your SEO Journey.
No, SEO is not only applicable to websites. It can also be used to improve the visibility and ranking of other types of online content, such as: Social media profiles and posts. Product listings and descriptions.
What is illegal in SEO? ›
Black hat SEO tactics, such as keyword stuffing, cloaking, and buying links, are considered unethical. They violate search engine guidelines. There are no specific laws directly addressing black hat SEO. However, using these tactics can lead to legal repercussions under various laws.
When should you not use SEO? ›
When your business doesn't need SEO
- You require fast results. ...
- You operate on a tight budget or limited resources. ...
- You face low demand for your product or service. ...
- You are not concerned about outranking your competitors. ...
- Your target market does not use search engines.
You'll be happy to know that you can optimize your website for search engines without paying for professional services. As long as you have an SEO-friendly site design, you have a good foundation to work with, and from there, you'll need to learn how to implement the following SEO components.
