4. Prepare for Your First Lead
Before you know it, you’ll land your first lead. It’s exciting! It is also nerve-wracking as now you need to go sell the service.
The SEO industry is crowded, and this can make selling your service even more worrisome. How will you differentiate yourself from your competition?
The answer is not based on price or false promises like ranking guarantees.
Instead, you can differentiate your services in the sales process using these three techniques:
- Sell the end destination
- Avoid industry jargon
- Make it a simple decision
Learn more about these sales techniques.
Then, it’s time to create a sales process that you can consistently follow to make selling SEO a repeatable process.
Two templates will help you save time in the sales process:
- SEO Proposal
- SEO Discovery Call Agenda
The good news is that our library of free content is here to support you along the way. Learn what to include in your SEO proposals and get access to a sample agenda for your first sales call.
5. Deliver Your First Project
Congratulations! You’ve now created the infrastructure to land your first SEO services client. Now it’s time to deliver the service.
If you are new to SEO, some learning is required to master necessary skills such as keyword research, writing title tags and meta descriptions, crafting a content strategy, etc.
The good news is that SEO is a very learnable craft. At Pathfinder SEO, we’re here to support you. Subscribers to our platform have access to step-by-step tutorials for delivering SEO services.
Subscriptions include group coaching, office hours, and workshops, so you don't have to go it alone.
Additional Considerations as You Start Your SEO Agency
Of course, there are a few additional steps to consider when starting a new business, such as an SEO agency.
Before you get to the fun stuff, talking to a lawyer and an accountant is essential. They can help you determine what protection your business needs. Should you be an LLC, an S-Corp, or a Partnership? Get professional advice on insurance, banking, and taxes from the beginning. Starting with your books in shape is much easier than unscrambling things later.
Take a Guided Approach to Offering SEO Services
Starting an SEO business is a rewarding experience, both personally and financially. While starting any new venture is always a little scary, following the proper steps and planning will get you going in the right direction.
And we are here to help! We took our 10+ years of experience delivering SEO services and turned it into a platform for people just like you.
We accelerate you through every step of the process — packaging, pricing, marketing, selling, and most importantly, delivering the service. We call it guided SEO, your SEO business-in-a-box solution.
Schedule a demo to learn more.
